Cadbury Dairy Milk 30% Less Sugar, will have no added artificial sweeteners, and will sit alongside the existing portfolio of Cadbury Dairy Milk products on shelves. The innovation underscores the company’s commitment to empower consumers to snack right and to provide them with choice, by creating new eat experiences.

Deepak Iyer, President, Mondelez India, said, “We are delighted to be launching this product in India, given the love and following Cadbury Dairy Milk has in our country. This is the most significant innovation in the brand’s history in India. As we continue to define the taste of chocolate, we understand our consumers, and are conscious of our commitments to them. Cadbury Dairy Milk 30% Less Sugar is another very special innovation that will provide our Cadbury Dairy Milk fans with a less sugar option without compromising on our world-renowned taste and quality. We expect this innovation to strengthen our portfolio as it will complement our other much-loved brands, including core Cadbury Dairy Milk”

Anil Viswanathan, Director, Marketing (Chocolates), Mondelez India, said, “We understand our brands play a special role in people’s lives. Increasingly consumers want products that reflect their lifestyle and we have always been at the forefront in creating unique products and platforms to address this need. Cadbury Dairy Milk 30% Less Sugar is a product with no added artificial sweeteners, colours or preservatives. It is created to ensure the right texture and taste of the original Cadbury Dairy Milk bar to keep the consumer eat experience the same. Throughout this project we have had a strong sense of duty to create a product that retains what makes Cadbury Dairy Milk so special for millions of Indian consumers. Our brand proposition will focus on ‘Wahi Swaad, Wahi Mithaas’.”

Cadbury Dairy Milk 30% Less Sugar has been in development for almost two years with a dedicated team of scientists, nutritionists and chocolatiers at the company’s research and development facilities in India and the UK.

The team has been working to find a way to achieve the much-loved Cadbury Dairy Milk taste whilst delivering 30% less sugar with no added artificial sweeteners, colours or preservatives. By harnessing our leading-edge understanding of ingredient technologies and taste science, the team successfully replaced the physical functionality of the sugar in solid chocolate in a way that preserves the structure of chocolate and stays true to the unique texture and taste profile of Cadbury Dairy Milk.

The new Cadbury Dairy Milk 30% Less Sugar will be priced at Rs. 50 for 43 gms, and will be retailed across modern trade, traditional trade and e-commerce platforms by mid-June. The launch will be supported by a high impact digital-led campaign.

The post Empowering Indian consumers with choice and the delicious taste of Cadbury Dairy Milk appeared first on Lifestyle News Update | Events | Fashion | Top Buzz.

Wondering how this is even possible? Read on….

Enjoying food is not about devouring a whole slice of cheesecake and then regretting it later. It is about making a right and informed eating choices; I mean there is a whole world of indulgences beyond the ‘Rasmalai’ and the ‘Chocolate Fudge’. Here is a quick plan:

Fruits, Chocolates, and Nuts

How about dipping half of the strawberry in molten chocolate, freezing it and enjoying it with desiccated coconut! You can do the same with nuts like almonds for healthy desserts. That’s one healthy way of enjoying the bliss of chocolate with the goodness of fruits and nuts.

Plan your Feast

If you know you can’t avoid those sweets someone gave you as Diwali compliments, do your best to negate the damage. For the entire Diwali week, start your day with detox water such as lime water, cinnamon water or green tea and eat light meals at regular intervals during the day. End your day with a light meal. Doing this will keep you in good shape even if you’re letting yourself go a little bit.

Get up and run

Diwali days are busy days for all of us but if you want to make the most of the exceptional food items coming your way, you’ve got to up your game at the gym. Even if you’re a regular at exercise, you should consider taking it up a notch this week to compensate for all the indulgence. Get up a half hour early and go for a run or do yoga or any exercise that will get you going through the day. You’ll thank yourself for this later!

DIY Sweets

Yes, it is possible and you can make your own sweets at home that taste as good. Here is a little hint, you can make the most delectable and healthy desserts with peanut butter, almond, oats, honey and all kinds of nuts among many other options. Not only will this let you cut down calories enormously, but more importantly it will save you from thousands of inedible chemicals that are unfortunately becoming a part of sweet manufacturing. Total win-win situation.

The post Let’s eat a lot this Diwali appeared first on Lifestyle News Update | Events | Fashion | Top Buzz.