Arvind Puts Premium Fabric Brand ‘Tresca’ on a Fast Growth Track
– Launches Immaculate – world’s first Non Iron fabric with 4 DP rating
– Distribution for Tresca to surge by 10 times to 10,000 outlets
– Plans to double the revenue for Tresca in next two years
– Plans overseas expansion in next two years
Arvind Limited, a Lifestyle and Apparel Major in the country today announced its aggressive plans to put its premium fabric brand ‘Tresca’ on a fast growth track. As part of this strategic initiative, Tresca’s growth will be fueled through aggressive new product launches and the surge in its distribution network. Tresca will be introducing two new fabrics – Immaculate and Tencel. The newly launched Immaculate is the world’s first Non-Iron fabric with a rating of 4DP while Tencel is a blend of Cotton & Tencel, and is 100 Percent natural. By targeting aggressive penetration in Tier-two and Tier-three cities, Tresca will increase its distribution by 10 times from 1100 to 10,000 outlets in next two years.
Following the launch of ‘Immaculate’ and ‘Cotton Tencel’ under the brand Tresca, Arvind further aspires to launch all categories of products under Men’s fashion wear. “We have put our premium fabric brand Tresca on a fast growth track with an intention to double the revenue in next two years. The growth will be fueled through new product launches under Tresca brand, penetration into Tier-two & Tier-three cities, through vast network of 10,000 outlets and entry into select overseas markets like Bangladesh, Dubai and Indonesia.” said Mr. Susheel Kaul, CEO- Lifestyle Fabrics (Shirting, Khaki & Knitwear) Arvind Limited. He further added, “The growing need for tailor made solutions opens up the scope for such fabrics. We expect both Immaculate and Tencel to contribute 20-25% to the revenue of Tresca in next two years”.
The premium fabric brand ‘Tresca’ has shown an impressive growth of 100% on a CAGR basis, Commenting on the growth, Mr. Shridhar Soni, (Head-Sales and Marketing Arvind DTR business) said “We have a very clear roadmap in mind which has started reflecting in our operations and strategy. Our network has expanded; width of product offerings has also increased. We now have new products launches and aggressive channel schemes. Our efforts to improve services and regular channel partner meets has all started giving results”.
About Tresca – The Premium Fabric Brand:
All fabrics of Tresca are made from the finest yarns using the best fibres, processes, and finishes. The designs and colours are fresh, trendy and inspired by Arvind’s international designers. The fabrics have character and appeal to audiences across all age groups. Tresca’s intention is to meet the needs of different occasion wear like Formal, Evening, Casuals etc. Tresca will have many other fabrics launched, including print fabric in cotton and Linen, Giza Cotton and TR suiting product line and Suvin shirting range going forward. It will have four collections planned in a year – Spring- Summer, Summer, Festive & Wedding.
About Arvind Limited
Arvind Limited is one of India’s largest integrated textile and Apparel Company with a strong retail presence and a pioneer of denim in India, having achieved a turnover in excess of US$ 1 billion in FY2013-14. Arvind has an unmatched portfolio of owned and licensed brands and retail formats. Company’s own product brands include Flying Machine, Colt, Ruggers, Excalibur amongst others while its licensed product brands have big global names like Arrow, Gant, Izod, Elle, Cherokee, US Polo Assn. to name a few. It has a joint venture in India with global major like Tommy Hilfiger and GAP, also has retail brands like Megamart, The Arvind Store, Club America, Next and Debenhams.
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