Based on a Victorian architectural design, the plush interiors and sophisticated lighting provide a look of elegance and luxury to the multiplex. The property is spread across an area of 41,400 sq. ft. with a seating capacity of 1,037 guests. Its central location ensures wide connectivity and easy access for cine-goers. It is also integrated with BARCO 4K and 2K projection systems, providing excellent brightness and vibrant colors for a razor-sharp picture quality along with Dolby 7.1 surround sound system and the Next-Gen 3D technology.

Speaking about the launch, Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, “We are extremely happy to introduce PVR Cinemas in Amritsar; this reiterates our commitment to strengthen our presence beyond metro cities. We aim to continue with our expansion strategy, penetrate further into smaller markets, making new age movie-viewing accessible to a larger audience base.”

Mr. Gautam Dutta, CEO, PVR Ltd. said, “We feel proud that PVR Cinemas has the highest presence in Punjab with nine properties across the state. Continuing with our endeavour to offer elevated movie-viewing experiences, the new cinema is designed in line with the city’s rich heritage. It makes for a complete entertainment destination, offering an unmatched experience through comfort, convenience, and luxury. We are confident that it will be well-received by our audiences.”

In addition to its unique architectural design, the property has supremely comfortable seating with the luxury of recliner seats and delicacies from a gourmet menu. This, along with the convenience of Quick Tix will provide an experience that the customers would want to return to.

With this launch, PVR now stands at a total screen count of 764 screens at 163 properties in 66 cities.

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VR Punjab organized a Kids’ Carnival which aimed at fun and productive use of the summer vacations. The carnival was preceded by a ‘Champ’s Camp’ for 20 days and workshops for the students included Dance, Music, Art, Cookery, Theatre, Science, Photography and Pottery.  The carnival also included a Father & Child drawing competition which was the big hit with the families in attendance. To support and promote the learning process and make students’ sensitive towards the environment, Punjab Pollution Control Board (PPCB), contributed by organizing a Slogan writing and Painting competition where the winners were given bicycles. The ‘Champs’ were entertained with a movie ‘Peter Rabbit’ and renowned kids’ favorite ‘star planetarium’ during the carnival. The teams of  ‘Super Bheem’ and POGO channel visited VR Punjab to celebrate the birthday of kids’ favorite animation character ‘Super Bheem’.

“We are thrilled to host our most important  VIPs at the recent ‘Champs Camp & Carnival’ held at VR Punjab where over 250 school children participated. Under the  Connecting Communities initiative, like all of our hosted events, this carnival will now be a part of our annual calendar were students and their parents can combine fun and learning together in a secure environment” Said Jermina Menon, VP Marketing, Virtuous Retail.

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