Kora by NM strengthens its footprint across India and globally, with 27+ stores shaping a unified retail experience

Over the years, Kora by NM has carved a distinct place in India’s occasionwear market, becoming a familiar name across weddings, festivities, and milestone moments. Its growth reflects a broader shift in menswear where dressing today is not just traditional, but increasingly personal, expressive, and style-conscious.

At its core, the brand brings together heritage and modernity, with contemporary Indian silhouettes that balance craftsmanship with ease and wearability. This approach has helped Kora by NM connect across generations, often becoming part of shared celebration dressing within families.

Today, Kora by NM operates 27+ stores across India, with a presence in key markets including Mumbai, Delhi, Jaipur, Hyderabad, and other metro cities, along with a growing footprint globally. Retail continues to play a key role in its growth, with a focus on expanding its footprint while maintaining a consistent and immersive brand experience.

Speaking on the milestone, the Founders Nilesh and Mitesh said, “Kora by NM completes 15 years this year, growing from a single vision into a brand with 27+ stores across India and an expanding presence in the UK and UAE. This growth has been driven by a strong focus on retail experience and an evolving understanding of our customer. We’re grateful to be part of our customers’ most important moments. Their trust continues to fuel our journey as we scale further and build Kora into a household name in celebration wear.”

As it enters its next phase, Kora by NM is focused on expanding its retail footprint and strengthening its position within India’s growing occasionwear market.

About KORA by NM

KORA by NM is a Mumbai-based contemporary Indian menswear brand founded by Nilesh and Mitesh in 2009. Known for its modern take on traditional occasionwear, the brand offers sherwanis, kurta sets, bandhgalas, and Indo-western ensembles crafted with a focus on quality, detail, and accessible luxury. Blending heritage craftsmanship with contemporary design, KORA by NM caters to the evolving style of the modern Indian man for weddings and celebrations.

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Unlike existing AI travel assistants that are limited to single-destination searches or require users to switch between multiple platforms to piece together a journey, DIYA enables end-to-end multi-city planning and booking within a single, continuous chat conversation. From intuitively understanding traveler intent to surfacing the best flight options and recommending hotels across destinations, DIYA goes a step further by creating ready-to-book packages and curating relevant local experiences.

Travellers can now simply describe their multi-city travel plans in natural language, e.g “Plan a 7-day trip covering Bali & Singapore for 2 people. I'll start from Delhi on July 17.” and DIYA will instantly create a comprehensive, bookable itinerary that includes flights, hotel stays, & packages across cities, and curated activity recommendations, eliminating the need to navigate multiple tabs or manually build itineraries.

DIYA accommodates a range of journey structures: one-way trips across cities, return flights from same or a different destination, or full multi-country loops. It recommends hotels for each stop and suggests relevant experiences, reducing trip-planning time from hours or days to minutes.

This builds on DIYA’s existing capabilities as a generative AI-powered travel assistant that offers end-to-end trip planning, booking, and post-booking support across chat and voice in over 100 languages. Powered by advanced AI models including Google’s Gemini, DIYA leverages natural language processing, real-time integrations, and retrieval-augmented generation to deliver personalized, context-aware travel experiences.

Commenting on the development, Siddhartha Gupta, Chief Executive Officer, Yatra Online, said, “The gap in online travel has never really been about access to options. There are plenty of those. The real problem has always been the effort it takes to turn those options into an actual trip. Travellers were left to do all the hard work themselves – coordinating across platforms, second-guessing their choices, and spending weekends on planning instead of looking forward to the journey. With DIYA, we are taking a major step forward in closing that gap. From the first message to the final booking, DIYA holds the entire experience together- intelligently, conversationally, and in real time. That, for us, is what making travel truly intelligent looks like.”

“DIYA leverages the semantic intelligence of Large Language Models to deeply understand traveler intent and sentiment. It then applies advanced reasoning to craft highly personalized itineraries and dynamic travel packages-seamlessly identifying the best flights and hotels in real time. Users can continue to refine the package until it’s perfectly aligned with their needs,” adds Shakti Goel, Chief Architect and Data Scientist, Yatra Online.

Since DIYA’s launch in August 2025, Yatra continues to expand its capabilities as a consumer-first AI travel assistant, moving closer to fully autonomous, end-to-end travel planning. By combining conversational intelligence with real-time execution across flights, hotels, and experiences, DIYA is redefining how travellers discover, plan, and book increasingly complex journeys in a faster, more intuitive way.

For more details, please contact: yatra@prpundithavasred.com.

About Yatra Online Limited
Yatra Online Limited (BSE: 543992, NSE: YATRA) is India’s Largest Corporate Travel services provider and one of India's leading consumer travel companies. Through the website, www.yatra.com, mobile applications, Corporate SaaS platform, and other associated platforms, leisure and business travelers can explore, research, compare prices and book a wide range of services. which include domestic and international air ticketing, hotel bookings. homestays, holiday packages, bus ticketing, rail ticketing activities and ancillary services catering to the travel needs. Experience of being a NASDAQ listed company and managing public shareholders. Experienced management team and strong corporate governance comprising industry executives with deep roots in the travel industry with 90+ years of accumulated experience.

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Kiro Velvet Soufflé Matte Lipstick: soft matte, 59% hydration, 8-hour wear

In beauty, standards have rarely been equal. Skincare is expected to prove itself, hydration is measured, barrier function is validated, and claims are backed by clinical instrumentation. Lip colour, however, has largely operated on perception.

16 hydrating, 8-hour matte shades clinically perfected for every Indian skin tone and type

Kiro changes that. Velvet Soufflé is clinically tested to skincare standards, using a Corneometer to measure hydration and a Tewameter to assess transepidermal water loss and barrier function. The methodology is unchanged. The category is.

“From the beginning, we believed that performance in makeup should be as measurable as it is in skincare,” says Vasundhara Patni, Founder, Kiro. “Lips are more vulnerable, they lack sebaceous glands and are prone to dehydration. Testing a lipstick like skincare wasn’t a marketing decision; it was a logical one. We wanted to create a matte that not only feels comfortable but is clinically proven to support the lips through wear. With these new shades, we’re extending that experience across a more complete colour wardrobe for Indian skin tones.”

Lip skin, by design, cannot self-moisturise. It is thinner, more delicate, and more susceptible to barrier disruption, yet lip products have rarely been evaluated through this lens. Kiro’s approach reframes that expectation.

Clinical testing of Velvet Soufflé on a 36-woman Indian panel delivered measurable results:

• 59% improvement in lip hydration after one use 

• 23% improvement in skin barrier function 

• 8-hour wear, dermatologist-graded using a validated scale 

At eight hours, hydration remains 22% above baseline directly challenging the long-standing assumption that matte formulations compromise comfort over time.

The results extend across the entire panel:

• 100% showed improved hydration after one application 

• 100% showed improved barrier function 

• 0% reported irritation at any measured interval 

In clinical terms, that level of consistency is definitive.

Beyond performance, Velvet Soufflé retains its sensorial edge. It delivers a soufflé finish, soft, blurred, and light-diffusing, avoiding the flat, chalky effect often associated with matte lipsticks. 92% of testers said it feels lighter than whipped cream, reinforcing a texture designed to feel imperceptible on the lips while maintaining colour integrity through the day. 67% of users achieved full colour payoff in a single swipe, aligning experience with performance.

The four new shades sharpen the offering:

• Rich Mocha – a deep brown with true depth and payoff

• Carnival Red – a saturated red engineered for single-swipe impact

• Pumpkin Spice – a warm orange-brown that adds richness and dimension

• Primrose Pink – a flushed, vivid nude pink created to enliven Indian skin tones rather than disappear into them

At the heart of the range is a consistent shade philosophy, one built on how colour behaves on Indian skin tones, ensuring depth, saturation, and payoff translate with clarity and intent, with shades calibrated to complement Indian skin tones rather than wash them out. The expansion to 16 shades carries that philosophy forward, creating a more complete, versatile matte wardrobe.

In a category long defined by visual payoff alone, Kiro introduces a different metric: measurable performance. Velvet Soufflé positions lip colour not as an exception to clinical standards but as the next category to meet them.

To explore the full range, visit www.kirobeauty.com

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Achla Chawla, Brand Manager – Longines India with Longines Friend of the brand Sara Ali Khan and Mr. Niraj Totla, Director – Kamal Watch Co. at the launch of Longines Boutique at Inorbit Mall, Hyderabad

During the event, a fashion show was organised at Inorbit’s atrium to showcase the brands latest Longines PrimaLuna. Sara Ali Khan with her effortless charm and elegance walked the ramp in style wearing her favourite PrimaLuna model from the collection. She also interacted with the media, describing elegance as “timeless and evolving,” a philosophy that is intrinsic to Longines.

Longines Friend of the brand Sara Ali Khan at Longines Boutique, Inorbit Mall, Hyderabad

The line is a complete reimagination that embodies the brand's philosophy that true elegance evolves while remaining fundamentally timeless. Inspired by the spirit of its first iteration, every element has been thoughtfully designed, from refined case proportions and brand-new date display in the moonphase complication to the mastery of gem-setting techniques. This artisanal expertise reaches its peak in the extraordinary model, featuring a blue mother-of-pearl dial, encircled by a bezel adorned with 48 carefully selected sapphires that together create a celestial celebration of Swiss horological artistry.

The Longines boutique at Inorbit Mall is one of the most preferred destinations for Longines clientele. Mirroring the brand’s universe, it showcases the latest product range from the feminine refined shapes of PrimaLuna and DolceVita, to the sporty new HydroConquest and the watchmaking tradition of the Longines Master Collection and heritage timepieces. 

About Longines 
Established in Saint-Imier, Switzerland in 1832, Longines’ expertise is steeped in tradition, elegance and performance. With its lengthy experience as an official timekeeper of world sports championships and partner of international sports federations, the Swiss watch brand has forged solid, enduring links with the world of sports over the years. Famous for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the world’s leading manufacturer of timepieces. The brand Longines, with its winged hourglass emblem, is represented in over 130 countries.

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Music Star BOHEMIA Joins the Parimatch Squad
 

BOHEMIA is a pioneer of Punjabi rap and one of the earliest voices to bring desi hip-hop to a global audience. He is famous for his honest lyrics and amazing sound. For more than twenty years, BOHEMIA has influenced urban music in many countries. His songs tell personal stories over modern beats, making him an important voice in international hip-hop.
 

BOHEMIA’S journey has been shaped by life between Pakistani and American cultures, where he developed a strong sense of independence and creative freedom. He built his career by following his own path and staying true to his vision, which helped him stand out in a fast-changing music industry. His work continues to reflect a mindset focused on authenticity, resilience, and exploring new directions in music.
 

​​"Joining the Parimatch Squad is amazing. Music has no borders, and it can connect us all. Together with the team, we will bring fresh sounds and vibrant energy to every listener. I am excited to share this journey with fans around the world," shared BOHEMIA.
 

“Music brings the spirit of victory to life, and the Parimatch Squad amplifies creators who combine bold ideas and creativity in everything they do. Their sound invites people to connect, feel inspired, and celebrate achievements together,” commented a Parimatch Press Office.
 

Parimatch will bring fans closer to the artists through collaborations and live experiences that highlight the creativity and individuality of each member. Follow Parimatch on Instagram to stay updated on exclusive content, artist collaborations and latest updates from the Parimatch Squad.

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The hands behind every Indian Peacock piece

Not because the craft wasn't valuable. Because the path from loom to life had too many barriers.

Indian Peacock attempts to bridge these gaps through direct collaboration.

Founded by architect Preethi Pathireddy, The Indian Peacock is where her decade-long journey in architecture meets her deep-rooted love for texture, form, and cultural heritage. An Ivy League alumna, Preethi has always been intuitive in her design approach, drawing connections between structure and softness, craft and utility. What began as a personal exploration of India's textile legacy soon grew into a brand committed to slow fashion and conscious living.

We collaborate with handloom artisans across India. Jamdani weavers of West Bengal, Ikat weavers of Telangana, handblock print artisans of Rajasthan, and Mangalgiri weavers of Andhra Pradesh. They are not vendors, but partners. We know their craft, their processes, and their stories. We support them with fair wages, and consistent work, not just seasonal demand.

This isn't about "modernizing" traditional craft. We do something simple: we make their work wearable for everyday life.

We design structured shirts, versatile kurtas, and thoughtfully made coord sets for everyday wear. We don’t approach craft as fusion or occasionwear. Our intent is to bring handwoven textiles into the rhythm of life, to be worn often, lived in, and relied on. Because craft survives not through occasional admiration, but through relevance and consistent use.

A handwoven garment becomes something you reach for week after week. Instead of a mass-produced alternative, it creates quiet continuity. It keeps looms active, skills relevant, and livelihoods steady. Handloom survives not through admiration or occasional wear, but through everyday choices that keep the craft alive, relevant, and in motion.

This is how we reclaim the narrative: by putting artisan craft back to where it's always belonged.

Indian Peacock isn't rescuing artisans, they need markets, respect, and fair economics. We're providing that. We're not preserving tradition in amber. We're proving it's alive and necessary.

Every garment carries the maker's presence. Every collection starts with the textile, not the trend. Every decision asks: does this serve the craft and the craftsperson? Because when Indian textiles move from heritage looms to modern streets, wearing the artisan's dignity along with their weave, the story becomes theirs again.

This work extends beyond the loom. In our Hyderabad studio, every garment moves through the hands of a team that cuts, stitches, and finishes each piece with the same attention to detail the textile began with. Craft does not exist in isolation, and neither do we. Fair wages, consistent work, and a supportive environment are principles we apply across everyone involved in the process, not just in idea, but in practice.

And we're just here to make sure it gets told, thoughtfully, consistently, and with the care of a team that believes in it.

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Participants investigate the disappearance of their superior officer Hans Zoe, using clues to unravel the mystery and search for him

This event features two programs: the night event “Attack on Titan THE NIGHT WALK -Beyond the Walls-” and the daytime event “Attack on Titan Stamp Rally in Nijigen no Mori,” allowing visitors to fully immerse themselves in the world of the TV anime “Attack on Titan” both day and night.

In the night event, participants walk approximately 1.2 km through the forest after dark, where projection mapping and immersive sound effects bring the world of “Attack on titan” to life. Visitors take on the role of new recruits, joining Eren Yeager and his comrades as they fight to reclaim freedom from the Titans. At the end of the course , participants receive an original, Nijigen no Mori-exclusive card as a reward for their achievements.

In the daytime event, the first phase is the “Attack on Titan Stamp Rally in Nijigen no Mori,” where participants collect stamps featuring original character illustrations in a dedicated booklet.

As the second phase of the event, “Attack on Titan Mystery Quest” will launch on Saturday, April 25, 2026.

In “Attack on Titan Mystery Quest: The Search for the Missing Hans – Main Quest: Nijigen no Mori Edition,” which can be experienced on-site at Nijigen no Mori, participants become involved in an incident involving the disappearance of their superior officer, Hans Zoe. Using the clues left behind, they undertake a mission to unravel the mystery and search for Hans.

In addition, “Attack on Titan Mystery Quest: Titan Capture Operation – Sub Quest: At-Home Edition,” which can be enjoyed both at home and on-site, will be available for purchase at a later date.

*Purchase of the At-Home Edition edition is not required. Guests can enjoy either the Nijigen no Mori Edition or the At-Home Edition independently.

In the Sub Quest, participants work to decipher the Titan capture plan by solving riddles assigned by their superior officer, Hans Zoe.

The At-Home Edition will be available not only at Nijigen no Mori but also via the official Nijigen no Mori online shop.

Participants in either the “Attack on Titan Mystery Quest: Nijigen no Mori Edition” or the “At-Home Edition” will receive one random original die-cut sticker (8 designs in total) as a special novelty.

In addition to Nijigen no Mori–exclusive original merchandise, the park also offers original themed food inspired by characters such as Eren Yeager and Levi Ackerman.

About the TV Anime “Attack on Titan”
“Attack on Titan” is a Japanese manga series written and illustrated by Hajime Isayama. It was serialized in Bessatsu Shonen Magazine (Kodansha) from 2009 to 2021, and the 34 compiled volumes have surpassed a cumulative total of 140 million copies in print worldwide. The manga has been published in 18 languages and over 180 countries and regions, and the anime series has won multiple awards overseas, earning devoted fans across the globe.

TV Anime“Attack on Titan” × Nijigen no Mori Collaboration Event Overview
Period: Saturday, March 14, 2026 – Sunday, December 13, 2026
Location: 2425-2 Kusumoto, Awaji City, Hyogo Prefecture
(Inside Hyogo Prefectural Awajishima Park Anime Park “Nijigen no Mori”)
Overview: The world of the TV anime “Attack on Titan” will be recreated within the rich natural setting of Nijigen no Mori. Guests can enjoy the world of the anime through two events held by day and by night.

1. (Night Event) “Attack on Titan THE NIGHT WALK – Beyond the Wall –”

Walk approximately 1.2 km through the forest at night and experience the world of the TV anime “Attack on Titan” brought to life through projection mapping and immersive sound effects. Participants become new recruits of the Survey Corps and join the battle to reclaim freedom from the Titans, aiming for “beyond the walls” together with Eren Yeager and the members of the Survey Corps. At the goal, participants will receive an original card.

2. Day Events:

Phase 1:“Attack on Titan Stamp Rally in Nijigen no Mori”

Participants can collect stamps of four characters in original illustrations, located throughout Nijigen no Mori, in a special stamp booklet. All participants will receive a novelty postcard with an original design.

Phase 2: “Attack on Titan Mystery Quest – Nijigen no Mori Edition / At-Home Edition”

“Attack on Titan Mystery Quest: The Search for the Missing Hans – Main Quest: Nijigen no Mori Edition”

Participants are drawn into an incident involving the disappearance of their superior officer, Hans Zoe. Using the clues left behind, they embark on a mission to solve the mystery and search for Hans.

“Attack on Titan Mystery Quest: Titan Capture Operation – Sub Quest: At-Home Edition”

Participants work to decipher the Titan capture plan by solving riddles assigned by their superior officer, Hans Zoe.

The “At-Home Edition” will be available for purchase at a later date.

All Mystery Quest participants will receive one random original die-cut sticker (8 designs in total) as a special novelty.

3. Collaboration Merchandise

Newly illustrated original artwork of Eren, Mikasa, Levi, and Erwin and others will appear as can badges and acrylic stands. In addition, a total of 36 original items packed with fun references for fans will be available, including goods such as “Captain Levi’s Quote Momo” and Armin’s “An Endless Lifetime’s Worth of Salt.”

4. Collaboration Food

The collaboration food lineup includes “Eren’s Determination Mapo Tofu Bowl,” inspired by Eren’s burning hatred and resolve against the Tians; “Sasha’s Sneak-Eating Plate,” featuring ingredients she secretly snacked on; and “Mikasa’s Warm Red Scarf Cake,” inspired by her iconic red scarf. In addition, collaboration drinks such as “Captain Levi’s After-Cleaning Tea au Lait,” perfect for a relaxing break after tidying up, will be offered, for a total of 11 items.

Ticket Information (Tax Included)

• All prices above include tax.

• Admission ticket prices for “Attack on Titan THE NIGHTWALK –Beyond the Walls–” may vary depending on the period. Please check the official Nijigen no Mori website for details.

• Children must be accompanied by at least one guardian (adult) for admission.

• Admission is free for children aged 4 and under for “Attack on Titan THE NIGHTWALK – Beyond the Walls–.”

• Admission tickets for “Attack on Titan THE NIGHTWALK –Beyond the Walls–” are for designated time slots.

• Tickets for ④ and ⑥ will be available for purchase at a later date.

Business Hours

(Night Event)

18:30–22:00 (last entry 20:30)

(Day Events)
Weekdays: 13:00–17:00 (last entry 17:30)
Weekends and holidays: 10:00–17:00 (last entry 17:30)

Business hours are subject to change depending on the season. Please check the official Nijigen no Mori website for details.
Tickets: www.klook.com/en-US/activity/198338-attack-on-titan-theme-park-ticket
Website:nijigennomori.com/en/awaji_shingeki
Inquiries：Nijigen no Mori Inc.“Nijigen no Mori” Management Office
Tel: +81-799-64-7061
©Hajime Isayama, KODANSHA/"ATTACK ON TITAN" The Final Season Production Committee.

About Nijigen no Mori (Anime Park Awaji Island)
Nijigen no Mori is an anime theme park located on Awaji Island in Hyogo Prefecture, Japan. The sprawling park features famous titles from Japanese pop culture in interactive attractions set in the greenery of Awaji Island.

By utilizing digital and interactive technologies, the park offers immersive experiences for visitors of all ages and nationalities. It features attractions based on Japanese anime, manga, movies, and video games, allowing visitors to engage with these works through multi-sensory activities.

The park includes areas themed around classic titles such as NARUTO, Godzilla, Crayon Shinchan, and Dragon Quest, recreating the worlds of these works in a natural setting and offering hands-on, experiential attractions.

Access

• By Highway Bus: From Kansai International Airport, take a highway bus bound for Sannomiya, Namba, or Umeda. Transfer at one of these major hubs to a highway bus heading to Awaji Island. Please get off at either “Awaji IC” or “Nijigen no Mori.” Only one transfer is required, and the total travel time is approximately 3 hours.

• By Train + Highway Bus: From Kansai International Airport, travel by JR or Nankai Railway to the Osaka, Namba, or Sannomiya area. From there, transfer to a highway bus bound for Awaji Island. Please get off at either “Awaji IC” or “Nijigen no Mori.” The total travel time is approximately 3 hours.

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Vanesa, a premium women’s fragrance and body care brand, has forayed into the derma-care category with the launch of its new range, Vanesa Pro+, with Kareena Kapoor Khan leading the introduction as the face for Underarm Roll-on category. This expansion marks a significant step in Vanesa’s evolution, building on its presence in personal care while moving into a more ingredient-driven, skin-focused space.

Vanesa x Kareena Roll on

The launch is supported by a campaign film featuring brand ambassador Kareena Kapoor Khan for Vanesa Pro+ Underarm Roll-on, which brings a confident and more open lens to underarm care, shifting it from a concern often kept hidden to a natural part of everyday self-care. This comes at a time when women/Indian consumers are seeking solutions for pigmentation and odour concerns without the use of harsh or aggressive ingredients as the purchasing power of young Indian consumers have also increased. With Pro+, Vanesa responds to this shift with an approach that balances visible underarm benefits with reliable odour protection, moving beyond the limitations of only fragrance-led solutions.

Built around a Unique Derma Action Formula which works on underarm skin health with AHA and BHA actives like Lactic, Mandelic, Salicylic Acid + Enriched with Booster actives like Niacinamide, Kojic acid, Hyaluronic & Allantoin acid + Infused with botanical extracts licorice, Aloe-vera, Green tea, Witch Hazel. The range is designed to support dead skin cell removal, gentle exfoliation, hydration, Skin Soothing and help improve the appearance of underarm skin while fitting seamlessly into everyday routines. It combines skin-focused ingredients with soothing actives for balanced daily care. The formulation offers up to 48 hours of odour protection with its clinically tested deo active complex, is dermatologically tested, suitable for all skin types, and free from alcohol, aluminum, parabens, phthalates, SLS, and triclosan, ensuring a clean and uncomplicated experience. Available in two variants, 4% AHA BHA Pearl and 6% AHA BHA Fresh, it is designed to offer simple choice based on individual underarm needs and everyday comfort.

Speaking about the launch, Mr. Saurabh Gupta, Managing Director and Chairman, HSPL said, “When we looked closely at underarm care, it felt like a category that had remained narrowly defined despite being part of everyday routines. That prompted us to think more deliberately about how we wanted to participate in it, not as a short-term extension, but as a more considered addition to our portfolio. Pro+ reflects that direction, and also shapes how we will approach expansion into adjacent personal care spaces going forward.”

With this launch, Vanesa lays the groundwork for a broader derma personal care portfolio, with a continued focus on everyday care needs. Vanesa Pro+ is available on Vanesastore.com, as well as leading e-commerce platforms with plans to explore quick commerce platforms in near future.

Link:- youtu.be/l0wlESXroNc?si=eoSAVFAprQ0a2F66

About Vanesa

Vanesa isn’t just a brand, it’s a movement following a tagline of “Love Yourself, Love Vanesa”. Bold, unapologetic, and effortlessly chic, Vanesa speaks to the woman who knows exactly what she wants—and isn’t afraid to go after it. With contemporary, edgy styling at its core, the brand resonates with today’s confident woman: stylish, self-assured, and always ahead of the curve. Vanesa creates a space for women who are not just living life, but owning it—glamorous, outspoken, vibrant, and ready to take on the world on their own terms.

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Skyscanner, leading global travel app extended cricket fandom beyond stadium stands and into the travel choices fans make around IPL fixtures with ‘Hotline to SKY,’ a first‑of‑its‑kind travel helpline featuring pre‑recorded tips voiced by cricketer and brand ambassador Suryakumar ‘SKY’ Yadav. Designed to help fans navigate match‑day travel during the ongoing IPL season, the hotline invited callers to access quick, practical guidance on planning their journeys. 

In just eight days, the activation logged over 3,000 calls, underlining how live sport is increasingly shaping domestic travel decisions. By blending cricket culture with everyday travel dilemmas, the hotline delivered concise advice on flying smarter, staying flexible and finding better value as fixtures unfold across India.

SKY‑led social reels extended the hotline’s impact, translating match‑day curiosity into practical travel considerations for fans.

• Instagram Reel Link 1

• Instagram Reel Link 2

What cricket fans were calling about

Call data highlights how closely fans are thinking about travel alongside the tournament:

• 35% of callers tuned in specifically for last‑minute travel planning tips, navigating sudden schedule changes and high‑demand routes

• 31% of callers were interested to learn about longer itinerary planning and budget friendly ways to travel

• Nearly 1 in 7 callers dialed in for a quick “vibe check” with SKY, adding a personal, mood‑driven layer to the experience

Beyond the hotline, the campaign reached nearly 20 million people via outdoor billboards across Delhi and Mumbai, and over 1 million through social engagements across channels.

What Fans Discovered on the Hotline

As IPL 2026 runs from 28 March to 31 May, bringing new venues, packed weekends and shifting fixtures, fans tapped into the hotline to simplify common match‑day travel challenges, including:

A new gateway into Mumbai’s match action

With Navi Mumbai International Airport opening ahead of this season, SKY pointed fans to Skyscanner’s Nearby Airports feature, helping them spot alternate routes into host cities. Skyscanner search data shows a 10x month‑on‑month spike in searches for Navi Mumbai International Airport over the 10–12 April match weekend, underlining growing awareness and intent.

Following the tournament, not just one team 

For fans undecided on which matches to attend, the hotline spotlighted Skyscanner’s Explore Everywhere feature, enabling open‑ended discovery of where the best‑value matches are taking place. From high‑altitude fixtures in Dharamshala to classic rivalries at Eden Gardens, the feature encourages fans to build travel plans around experiences, not just locations.

Staying flexible when fixtures move

Recent schedule changes, such as the Gujarat Titans vs Chennai Super Kings match shifting from Ahmedabad to Chennai on 26 April, highlighted how dynamic the IPL calendar can be. SKY guided callers through Skyscanner’s Flexible Dates feature, helping them identify cost‑effective travel windows even when plans change late.

Tracking fares before the big games sell out

Ahead of blockbuster clashes like MI vs CSK on 23 April and its reverse fixture on 2 May, fans were encouraged to set up Price Alerts, allowing them to monitor fare movements and book at the right moment, before both flights and seats fill up.

Additionally, fans didn’t just call for logistics, many stayed on to hear SKY’s personal reflections on match‑day energy, pressure and preparation, making the experience feel as entertaining as it was useful. When asked about his favourite travel memory, SKY said “My favourite memories are when you see fans coming from another city, wearing their team’s jersey, full of belief. As a player, that energy hits different. That’s when you realise cricket is more than a game — it’s pure emotion.”

Cricket Travel Demand Accelerates

Skyscanner data indicates that interest in IPL‑linked travel continues to build across key host cities as marquee fixtures approach. Commenting on the campaign’s success, Neel Ghose, Skyscanner Travel Trends and Destinations Expert, said, “With cricket‑led travel now firmly established, we wanted to focus on making the planning itself simpler and smarter. By bringing Skyscanner’s tools — like Nearby Airports and Explore Everywhere — into an easy, conversational format through SKY, we’ve helped fans move quickly from curiosity to action. The response shows that people aren’t just asking ‘Should I go?’ but ‘How do I make this trip work?’ — and that’s exactly the gap this campaign set out to address.”

Designed as a quick, intuitive experience, the hotline followed a familiar behaviour: reaching for the phone when you need fast answers. Strong call‑completion rates across the activation further reflected how relevant the content felt during peak match weeks.

With key fixtures still ahead, Skyscanner expects momentum around match‑related travel to continue building through the remainder of the IPL season, as fans look for flexible, value‑driven ways to follow the action.

About Skyscanner 
Skyscanner is a global leader in travel that helps travellers plan and book their trip with ease and confidence. Every month, Skyscanner connects millions of travellers, in 180 countries and 37 languages, to more than 1200 trusted travel partners so they can find flight, hotel or car hire options.

Founded in 2003, Skyscanner has offices worldwide, in Europe, Asia-Pacific and North America where traveller-first innovations are developed and powered by data and insights. Making use of the latest technology, Skyscanner simplifies the complexity of travel and provides honest and transparent solutions, searching around 100 billion prices every day so travellers can be sure they've seen the best possible options, all in one place.

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Nykaa's Recycle and Rewards Program

This Earth Day, Nykaa introduces ‘Recycle and Rewards’, a programme designed to bring responsibility into the heart of everyday beauty, and move meaningfully towards a more conscious beauty economy. Launching across 14 select stores, in line with Nykaa’s 14th birthday, the initiative invites customers to return their empty, used beauty packaging and take a small but powerful step towards a more conscious routine. This initiative will be rolled out across Nykaa stores in India in a phased manner. 

Starting across key markets including Mumbai, Delhi, Gurgaon, Bangalore, and Kolkata, the programme will be available at select stores such as Palladium, Linking Road, Mumbai Mall of India, Noida, DLF Avenue Mall Saket, Delhi and 100 ft Road, Bangalore. At each participating store, a dedicated recycling bin will serve as a simple starting point, making it easier for customers to integrate responsible disposal into their beauty journeys.

The process is designed to be seamless. Customers can clean their beauty empties at home, bring them to a participating Nykaa store, and drop them into the recycling bin. As an immediate benefit, they receive Rs 100 off on same-day in-store billing, along with 1,000 reward points per empty credited to their Nykaa account, capped at a maximum of 10,000 reward points per visit. These rewards are redeemable both online and in-store, reinforcing the idea that doing good should feel just as rewarding. 

Open to all beauty and personal care packaging with no minimum threshold, the programme is designed to encourage consistent participation rather than one-time action. As an always-on initiative, it aims to build long-term habits, where small individual actions, like dropping off an empty, can collectively drive meaningful environmental impact.

Nykaa's Recycle and Rewards Program

Behind the scenes, all collected waste will be routed through Nykaa’s existing network and processed in line with its waste management practices, working with authorised recyclers to ensure responsible handling and recycling of materials. This structured approach ensures that what is collected does not end up in landfills, but is channelled back into the recycling ecosystem.

‘Recycle and Rewards’ is a natural extension of Nykaa’s broader vision of sustainable beauty. Over the years, the company has evolved to become a holistic lifestyle partner, increasingly aligning with the expectations of a new generation of consumers who value responsibility as much as aspiration. From curating brands that prioritise cleaner formulations and thoughtful packaging, to strengthening its own House of Nykaa portfolio and supply chain practices with a more conscious lens, each step reflects a larger commitment to building a responsible beauty ecosystem.

Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said, “Over the past 14 years, Nykaa has been built on the belief that beauty can inspire confidence, but it must also be responsible. With ‘Recycle and Rewards’, we are taking a step towards making sustainability more accessible and actionable for our consumers, integrating it seamlessly into their everyday beauty journeys. As consumption grows, so does our collective responsibility, and this initiative is designed to encourage mindful choices while rewarding positive behaviour. This is not a standalone effort, but a continuation of Nykaa’s long-term commitment to building a more sustainable beauty ecosystem.”

As Nykaa steps into its next chapter, ‘Recycle and Rewards’ is a reminder that the future of beauty will be defined not just by innovation or aspiration, but by the habits we build, the communities we shape, and the responsibility we choose to take.

Building a More Conscious Beauty Ecosystem
Sustainability has always been at the core of Nykaa’s journey. Through its Nykaa 10×10 initiatives: Sustainability at the Core of Operations, this vision comes to life across everyday decisions, quietly reshaping how beauty is experienced, delivered, and consumed.

It shows up in the smallest details and the largest systems. A shift to zero-paper order processing. Nearly every order, 96% in FY25, reaching customers in more sustainable packaging. Behind the scenes, materials are not discarded but reimagined 160 MT of plastic and 2,003 MT of carton waste recycled.

Across the ecosystem, this thinking travels further. At Superstore by Nykaa, 1.5 million brand boxes found a second life in FY 25. Within House of Nykaa warehouses, every corrugated box was reused, turning routine operations into powerful acts of reduction and reuse.
But this is not just about operations. It is about enabling a shift in mindset. A growing portfolio of clean, cruelty-free, and conscious beauty invites consumers to participate in this journey, making choices that are as responsible as they are aspirational.

From warehouses to retail floors, these interconnected efforts are shaping a future where beauty and responsibility move together. And as Nykaa continues to innovate, partner, and engage more deeply, it is building towards a more circular, conscious ecosystem, one where every choice, big or small, adds up to something larger.
 

Appendix*
List of 14 Nykaa stores where customers can give their empties

About Nykaa
Nykaa’s vision is to bring inspiration and joy to people everywhere, every day. Born from a desire to make beauty a mainstream choice, the Nykaa journey began in 2012 as a digital-first, consumer-tech beauty company. Falguni Nayar’s entrepreneurial leap with Nykaa tapped into an underserved beauty retail market, disrupting the ecosystem and putting India in the global spotlight. Today, Nykaa has expanded its offerings to include fashion and B2B, launching platforms such as Nykaa Fashion, Nykaa Man, and Nykaa Superstore. Nykaa has also expanded into the Middle East through its omnichannel beauty offering ‘Nysaa’. 

Over the years, Nykaa has steadily captured the hearts of consumers, serving 52 million customers (as of 31 December 2025) through its online platforms and 276 offline beauty destinations (as of 30 December 2025), while building loyal communities through engaging and educative content.

House of Nykaa – Nykaa continues to build its house of brands with a sharp focus on innovation and consumer delight. Nykaa Cosmetics, Dot & Key, Kay Beauty, Nykaa Collections, Nykaa Wanderlust, Nykaa Perfumery, Earth Rhythm alongside celebrated fashion labels such as Nykd by Nykaa, KICA, 20 Dresses, RSVP, and Gajra Gang, have become household names, consistently delivering inspiration and high-performing products to consumers.

Nykaa’s unwavering commitment to authenticity and customer-centricity has cemented its position as the retailer of choice for international brands looking to enter the Indian market. With Nykaa’s Global Store, a gateway to some of the world’s most coveted brands, the company harnesses its powerful supply chain and marketing expertise to create a flawless shopping experience. Trusted by renowned global names like Charlotte Tilbury, CHANEL, Elf Cosmetics, Urban Decay, H&M, Foot Locker, Revolve, and Cider, Nykaa has empowered these iconic brands to connect with Indian consumers and make a lasting impact in the market.

Nykaa has been recognized with prestigious accolades, including a place in the TIME100 Most Influential Companies List and the Isidoro Alvarez Lifetime Achievement Medal at the World Retail Congress in Barcelona. Falguni Nayar, Founder and CEO, has also won personal honours such as EY Entrepreneur of the Year and Power Businesswoman by Forbes Asia. 

For queries, please contact: pr@nykaa.com 

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