Co-founders Rambha Seth and Sripriya Ganesan

Rooted in a shared commitment to design excellence and a passion for celebrating Bharats rich cultural heritage, Studio Neon Attic is dedicated to reimagining spaces and curating exceptional designs that tell stories, evoke emotions, and inspire a new era of creativity.

Renowned for their discerning eye for opulence and their innate ability to identify burgeoning talent ahead of the curve, Sripriya and Rambha lead a team with backgrounds and expertise in furniture design, urban planning, architecture, and interior design.

“Timeless Opulence” is more than just a pop-up store; its an immersive experience housed within the enchanting walls of Laasya Fine Homes, an Art Deco mansion at Rutland Gate.

“This is our tribute to the opulent opus of Indian creativity, a realm waiting to be explored and experienced by all who enter,” says Sripriya, Co-founder of Studio Neon Attic.

Rambha, Co-founder of Studio Neon Attic, adds, “At Studio Neon Attic, we believe in creating spaces that inspire and elevate. Timeless Opulence embodies our vision of blending heritage with modernity, offering a curated selection of designs that celebrate the richness and diversity of Indian culture.”

“Timeless Opulence” is more than just a pop-up store; its an immersive experience housed within the enchanting walls of Laasya Fine Homes, an Art Deco mansion located at 7, Rutland Gate 4th St, Srirampuram, Chennai.

The current edit of the curated pop-up store by Neon attic will be available for sale for a duration of six months, providing ample time for enthusiasts to explore and own the curation. Additionally, Studio Neon Attic is available for consultation appointments for Interior design, offering personalized expertise to create spaces that reflect individual tastes and preferences. For appointments regarding specific design consultations, please write to [email protected] with a design brief and preferred date and time to meet at the store.

Follow Neon Attic on Instagram (@studioneonattic) to stay updated on their latest projects and behind-the-scenes insights.

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Rajkot – April 08, 2024: Noriah Jaafar, Director, Tourism Malaysia – Mumbai in the center, on her right is M.Krishna, Sales Manager – West India, Malaysia Airlines along with Travel community in Rajkot

Scheduled for today, April 10^th in Ahmedabad, and April 12^th in Surat, 2024, these events aim to connect Indian travellers with the diverse attractions and experiences Malaysia has to offer. Following the success of previous Networking Dinners in Chandigarh on March 27th, Jalandhar on March 29^th, Amritsar on March 30^th and Rajkot on April 8^th, similar events are also planned for May 2024 in Kollam, Thiruvalla and Kottayam.

“We are excited to collaborate with Tourism Malaysia in promoting Malaysia as a top summer destination for Indian travellers,” said Mr Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group. “With its stunning natural landscapes, vibrant culture tapestry, and warm hospitality, Malaysia offers an unforgettable experience for adventurers, relaxation seekers, and culture enthusiasts alike. Through these networking events, our goal is to ignite the curiosity of Indian travellers, inviting them to embark on a journey to Malaysia and create cherished memories that will last a lifetime.”

Jalandhar – March 29, 2024: Muhammad Akmal Hafiz Abdul Aziz, Acting Director, Tourism Malaysia – Delhi (4th from Left) and Amit Mehta, Regional Manager – South Asia, Middle East & Africa (3rd from Left)

A highlight of the networking events is Malaysia Airlines exclusive offering of a complimentary bonus side trip to passengers with stopovers in Malaysia. Passengers flying with Malaysia Airlines and having a stopover in Malaysia, can take advantage of this offer to book a free side trip to one of seven captivating destinations, including Alor Setar, Langkawi, Johor Bahru, Kota Bharu, Kuala Terengganu, Kuantan, and Penang. Under this offer, the airline covers the cost of the flight, leaving travellers responsible only for their accommodation and other activities. This enticing opportunity allows travellers to extend their Malaysian adventure effortlessly, adding depth and richness to their overall travel experience.

In addition, the Malaysian government has announced visa-free travel for Indian passport holders, effective from December 1st, 2023, until December 31st, 2024. This initiative allows Indian citizens to embark on their Malaysian adventures without the inconvenience of obtaining a visa, thereby enhancing the accessibility and appeal of Malaysia as a travel destination for Indian tourists. This policy underscores Malaysia’s commitment to fostering closer ties and promoting tourism between the two countries.

Chandigarh – March 27, 2024: Malaysia Airlines, Tourism Malaysia with Travel community in Chandigarh

“We are delighted to partner with Malaysia Airlines to showcase Malaysias diverse attractions and unique experiences to Indian travellers,” said Noriah Jaafar, Director, Tourism Malaysia – Mumbai. “With visa-free travel, attractive travel packages, and the opportunity for a complimentary side trip, Malaysia offers incredible value and convenience for Indian travellers looking for their next holiday destination. We look forward to welcoming Indian travellers to experience the beauty and warmth of Malaysia this summer.”

“The earlier Networking Events held in Chandigarh, Jalandhar, and Amritsar have been incredibly fruitful and successful,” said Muhammad Akmal Hafiz Abdul Aziz, Acting Director, Tourism Malaysia – New Delhi. “We received overwhelming participation from travel agents who showed great enthusiasm in promoting Malaysia as a preferred travel destination. The events provided an excellent platform for networking, collaboration, and sharing insights, and we are confident that the upcoming events will further strengthen our partnerships and drive tourism growth from India to Malaysia.”

Additionally, Malaysia Airlines and Tourism Malaysia have recently participated in Mall Activation events in Trivandrum, and are gearing up for participation in Amritsar in April and Ahmedabad in May, offering travelers an interactive and engaging platform to learn more about Malaysias attractions and travel offerings

The networking events will feature presentations, interactive sessions, and networking opportunities, providing travel agents with valuable insights, a platform for idea exchange, and the chance to establish partnerships to effectively promote Malaysia tourism packages to their clients.

About Malaysia Airlines

Malaysia Airlines is the national carrier of Malaysia, offering the best way to fly to, from and around Malaysia through its premium and full-service offerings. Malaysia Airlines carries up to 40,000 guests daily on memorable journeys and embodies the incredible diversity of Malaysia; capturing its rich traditions, cultures, and cuisines via its inimitable Malaysian Hospitality. The airline is part of the Malaysia Aviation Group (MAG), a global aviation organisation that comprises different aviation business and lifestyle travel solution portfolios aimed at serving global air travel needs.

The airline is committed to facilitating safe and seamless travels by placing safety and hygiene as the anchor across all end-to-end consumer touchpoints in line with its MHFlySafe initiative. Via its alliance with oneworld, Malaysia Airlines offers superior connectivity to more than 900 destinations in 170 territories across the globe. The airline currently operates flights to nine Indian destinations, including New Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Kochi, Amritsar, Trivandrum, and Ahmedabad. The carrier has recently announced that it will double its flight frequency from Trivandrum from two to four times weekly, beginning April 2024. This will raise the airline’s connectivity into India to 71 flights weekly.

About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.

The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nations tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).

Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination.

For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.

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Red FM’s Winning Streak Continues: Emerges Maximum Awarded at the India Audio Summit & Awards 2024

The India Audio Summit and Awards celebrated the coming together of audio practices across various forms of media entertainment, categorized into Radio, Podcast, Technology, and Audio Books. Red FM secured a total of 26 awards spanning across podcasts and radio categories. The ceremony was attended by celebrities, podcasters, radio presenters, radio stations, and content creators.

Speaking on the wins, Nisha Narayanan, COO and Director, of Red FM & Magic FM, said, “We are beyond honored to be recognized at the India Audio Summit and Awards 2024. The Red FM team showed up 26 times on stage, each moment being a testament to the spirit of our organization that breaks fresh ground and thinks out of the box. It is also heartening to witness Red Podcasts solidifying its position as a beloved vertical of audio content. We are always in gratitude for the encouragement it gives us to push boundaries in creating innovative content.”

Red FM has prevailed a total of 26 awards at #IASA2024

About 93.5 RED FM
Red FM stands out as India’s largest radio channel and one of the biggest entertainment networks. We are hyper-local, hyper vocal, and with our brand philosophy and attitude ‘Bajaate Raho!’ We are at the core of millennials’ hearts. By leveraging our two-decades-old legacy and expertise, we sow the seeds of a ‘larger than life experience’. We thrive on the emotional connection with the listeners and audience fashioned through a massive footprint of 69 radio stations nationwide. We create original podcasts, digital shows, and on-ground events, feature independent music, make 360-degree noise, and speak the truth. As the ‘station of expression,’ Red FM boasts over 593 award-winning campaigns including BEST BRAND, BEST FM STATION, and BEST RJs.

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“Kud Thai” event at EM DISTRICT

With a staggering 22.78 million visitors flocking to its streets annually, Bangkok claims the title of most visited city in the world in 2023 according to World of Statistic, In addition to its undeniable appeal, Bangkok magnet adventurers, culture enthusiasts, and wanderers across the globe.

“Kud Thai” event at EM DISTRICT

Bangkok was recently named the number one destination by DestinAsia magazine, further confirming its status as one of the worlds top travel destinations. In recognition of Bangkoks exceptional hospitality, rich cultural tapestry, and endless array of attractions, this prestigious award underlines the citys exceptional reputation.

“Kud Thai” event at EM DISTRICT

The city gears up for the upcoming Songkran festival, celebrating this ancient tradition as an intangible heritage by UNESCO. From April 13th to 15th, Songkran sweeps across Thailand, transforming its bustling streets into a jubilant carnival of water fights, cultural performances, and joyous festivities.

Moreover, Songkran heralds a time of respite for locals and tourists alike, as the city experiences reduced traffic congestion in Bangkok, allowing visitors to navigate its streets with ease and convenience. The premier shopping destination in Bangkok, EM DISTRICT, includes EMPORIUM, EMQUARTIER and EMSPHERE, and offers a wide variety of activities to delight and indulge every palate.

From the acclaimed “Kud Thai” event which means Thailands best selection, showcasing Thailands finest offerings starting from 27th Mar – 18th April 2024, to the curated selection of Thai souvenirs, local fashion & lifestyle, Muay Thai and supreme local fruits at EMPORIUM “Kud Thai Pop fest”, visitors can partake in an immersive cultural experience from craft workshop to Thai music performance that celebrates the essence of Thailands rich heritage and craftsmanship. During 27th Mar – 4th April, food enthusiasts can embark on a culinary journey at EMQUARTIER with the best Thai fruits and popular restaurants. Reaching by skywalk from BTS Prom Phong station, EMSPHERE, the latest mall in Thailand presents “Kud Thai Ent Fest”, with long-queue street food restaurants, Thai style bar, Thai traditional outfits with free photo & Thai outfit for rent (12th – 16th April), along with a captivating water tunnels entrance from 5th -17th April.

Over 30,000 people from around the world will be attended to UOB Live and Tribes Sky beach club for the Shang-gay-la event from G-circuit will be held during Songkran 12th – 15th April to celebrate love, diversity, and acceptance.

Songkran celebration at EM DISTRICT offers the tourist from around the world an opportunity to experience Thai culture in a modern way, a perfect instagrammable place during Songkran, try on traditional Thai costumes, indulge in delectable cuisine, and revel in the joyous atmosphere, which is sure to leave a lasting impression.

Theres no doubt Bangkoks enduring appeal will continue to shine brightly on the global stage as it continues to captivate and inspire travelers with its unparalleled charm and vibrancy.

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Airbnb has launched the Airbnb Creative Guide to Bangkok, its first-ever Thailand city guide that shines a light on Bangkok’s creative landscape, vibrant neighbourhoods and local tastemakers.

Airbnb’s Creative Guide to Bangkok

In line with the Bangkok Metropolitan Administration’s (BMA) goals to support creative tourism and enhance Thailand’s soft power, the Guide is curated with local insights from prominent Thai tastemakers and Airbnb Superhosts. It showcases the four neighborhoods of Talat Noi, Wang Doem, Talat Phlu and Kudi Chin.

From street art and local markets to architecture and food, Airbnb’s Creative Guide to Bangkok features the latest creative hangouts, local eats, authentic stays and must-see places. Published in English, Chinese and Thai, the guide will be distributed across Asia-Pacific, including in Thailand’s key travel corridors of China and India to drum up travel excitement ahead of Songkran.

New data from Airbnb reveals that Thailand was the most visited destination in Southeast Asia by Airbnb guests worldwide in 2023*. Nights booked grew by approximately 60 percent year-on-year, with the United States ranked as the top origin country for guests worldwide followed by China, Germany, the United Kingdom and South Korea.*

The capital city remains top of mind for travelers as Bangkok remains the most visited destination in Thailand on Airbnb in 2023, amongst both international and domestic guests*. Group travel amongst Airbnb guests in Thailand in 2023 increased almost 80 percent year-on-year, while solo travel increased by 52 percent in the same period*.

Airbnb is also seeing a spike in travelers from China and India – two of Thailand’s largest travel markets. In fact, Thailand ranked #1 in the top outbound search destinations for Airbnb guests from China during the recent winter season**, while searches by India guests on Airbnb for the upcoming Holi and Easter long weekends increased over 200 percent year-on-year.***

Speaking at the launch, Bangkok’s Deputy Governor Sanon Wangsrangboon said, “On behalf of the Bangkok Metropolitan Administration (BMA), were excited to see Airbnb shining a light on Bangkoks lesser-known creative neighbourhoods to travellers around the world, especially ahead of Thailands biggest festival Songkran. Bangkok offers a rich tapestry of cultural and historical attractions, many which remain undiscovered. In 2022, we launched the 20 Creative Neighborhoods initiative to drive more awareness of these diverse communities, each with their local hawkers, shops, galleries, khlongs and temples. We hope Airbnb’s Creative Guide to Bangkok will inspire more visitors to these unique neighbourhoods, connect with locals and discover what makes each one so special.”

Amanpreet Bajaj, Airbnb’s General Manager for Southeast Asia, India, Hong Kong, and Taiwan, said, “Airbnb guests differ from the traditional traveller; they want to explore new places and they are keen to immerse themselves in the communities in which they stay and visit. From the historic area of Wang Doem to the vibrant local markets of Talat Phlu and Kudi Chin, and the cultural heritage sites in Talat Noi, Airbnb’s Creative Guide to Bangkok will introduce our guests to the wonders of these unique, lesser-known neighbourhoods. Aligned with the government’s vision, we aim to continue driving a more local, creative and immersive form of travel that will help Thailand become the world’s top homestay destination.”

As part of the launch of Airbnb’s Creative Guide to Bangkok, Airbnb hosted a panel discussion with leading Thai voices from the creative and tourism communities, the Bangkok Metropolitan Administration and UNESCO, titled ‘A New Era of Bangkok Tourism: Creative, Cultural and Community-led.’

An engaging discussion saw panelists share their insights on Bangkok’s blossoming creative scene and the resurgence of lesser-known neighborhoods through new creative avenues, and explore ideas on how Bangkok can carve its creative niche on the global stage.

Panellist Kamonrat Chayamarit, Programme Officer for Cultural and Creative Industries, UNESCO Regional Office in Bangkok, said, “As a member of the UNESCO Creative Cities Network, Bangkok’s cultural and creative professionals are encouraged to use their creativity to come up with solutions for their city, and to shape urban development. This requires an enabling ecosystem, facilitated by government agencies, civil society organizations, academia, individual artists and private sector companies like Airbnb. The starting point is to have a platform for dialogue. Airbnb has great potential to host such a platform and to facilitate this creative and cultural ecosystem.”

Saran Yen Panya, Designer and Founder of creative agency 56thStudio, shared, “Bangkoks underbeat is one of creativity – where art, culture and tradition collide in a way that both intrigues and inspires. Our city is going through a transformation; and once hidden, lesser known communities that were once the heartbeat of old Bangkok are being rejuvenated. It’s exciting to see Airbnb shine a light on them with this first-ever Creative Guide. I hope this inspires many more travelers to discover and seek out Thailand’s creative side.”

Veerarat Chansuwan, Airbnb Superhost, added, “Having been an Airbnb Host for many years, I’ve introduced many visitors to local neighborhoods around my home in Bangkok Yai. While most visitors to the city rarely go beyond the major tourist sights, those that do make the effort are rewarded by a different Bangkok that thrives with creativity and authenticity. Airbnb’s Creative Guide to Bangkok will help international and Thai visitors explore another side of our wonderful city, engage with locals and learn what really makes Bangkok tick.”

*Based on internal Airbnb data for 2023.

**Based on Airbnb mainland China users’ search data from 1 January 2023 to 30 September 2023 for winter outbound stays with check-in dates between 22 December 2023 and 29 February 2024.

***Based on India users’ search data for the Holi and Easter long weekend with check in dates between 23 March – 31 March 2024, compared with the same period last year.

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Paras Tomar – Founder of Studd Muffyn

Amidst this dynamic environment, numerous companies have emerged, each striving to carve out its niche in the digital realm. One such standout is Studd Muffyn and Nuskhe By Paras, a brand that has become synonymous with innovation and excellence, particularly in skincare, haircare, crystals, and perfumes. Founded by Paras Tomar, a renowned Ayurveda skincare expert, Reiki healer, and crystal expert, this brand has soared to new heights under his visionary leadership.

Established in August 2020, Studd Muffyn has quickly risen to prominence, driven by its dedication to holistic well-being and inclusive values. Despite a bootstrap and self-funded company, it has knocked out an exuberant turnover exceeding 200 crores this year. Offering a wide range of products catering to skincare, haircare, and various lifestyle needs, Studd Muffyn has become a go-to choice for people from all walks of life.

Through a blend of ancient wisdom and modern science, Studd Muffyn has redefined beauty and wellness standards, earning praise and loyalty from its customers. The brands commitment to innovation is evident in its pioneering use of pyrite and crystals in its products, setting new industry standards. Moreover, Studd Muffyn actively advocates for the LGBTQ community and proudly carries the PETA-approved label, reflecting its commitment to cruelty-free practices.

Embracing its Indian roots, Studd Muffyn strives to showcase Indian excellence on a global scale. With state-of-the-art facilities and a wellness-centric approach, the brand ensures that each product meets the highest standards of quality and efficacy.

In essence, Studd Muffyn represents the perfect blend of health, style, and nutrition. With a vision to make a positive impact on individuals lives, the brand is dedicated to innovating and inspiring people to lead happier, healthier lives. As Studd Muffyn continues its journey towards wellness and inclusivity, it remains committed to its mission of making a difference in the world.

For more details, please visit – studdmuffyn.com.

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Lakme Skincare

Discover a spectrum of solutions crafted to protect and nourish your skin under the suns bright rays. Lakme skincare ensures that you not only look radiant but also feel confident throughout the summer months. Whether you are stepping out for a day in the sun or winding down after sunset, our skincare lineup promises to be your trusted companion, offering a blend of effectiveness and indulgence for a radiant summer glow.

Kick-start your summer skincare regime with Lakme Skincare:

1. Shine like a diamond with Lakme Glycolic Illuminate Facewash: The Lakme Glycolic Illuminate Facewash from Lakme Skin harnesses the power of Glycolic Acid to redefine your skincare experience by subtly working to dismantle the barriers of dull and lifeless skin. This luxurious facewash offers a unique creamy texture that’s powered by the exfoliating properties of glycolic acid and makes you feel like a fashionista with every wash.​

2. Dewy, glazed skin with Lakme Dew Drama Serum: Let the world see your dewy radiance with the Lakme Dew Drama serum from Lakme Skin. Powered with Vitamin F, Vitamin E and Vitamin B3 and the add-on goodness of pro-ceramides, this serum gives your skin that dewy, glazed look you were looking for. Get effortlessly dewy and irresistibly glowy skin by using in your AM & PM routine to deliver a concentrated dose of hydration and nourishment.​

3. Illuminating, showstopping skin with Lakme Glycolic Illuminate Day Creme: Another perfect addition to your summer skincare routine is the Lakme Glycolic Illuminate Day Creme which gives your skin a diamond-like glow. This specially curated formula combines the power of glycolic acid with the tenderness of a day cream to transform your daily skincare ritual into a love affair with luminosity. This day creme from Lakme Skincare helps nourish and hydrate your skin. Just swipe, massage and get the illuminated sheen you desire.

4. Lakme Sun Expert Invisible SPF 50+ PA++++ Sunstick: Introducing Lakme’s 1^st ever Invisible Sunstick, the new Lakme Sun Expert Invisible SPF 50+ PA++++ Sunstick. This game-changing sunstick is poised to redefine your skincare routine. SPF 50+ PA++++ sunstick is powered with new age UV filters that are completely invisible on skin. Its weightless, non-oily, and tinted formula seamlessly melts into your skin. It is super mattifying, travel friendly. Say hello to a new era of sun protection with Lakme’s Invisible Sunstick!

Say hello to sun-kissed and glowing skin this summer with Lakme Skincare.

Stay ahead in your skincare game and dive into the latest trends with @lakmeskin on Instagram! Unlock exclusive insights and discover the secrets to radiant skin as we delve into the captivating world of skincare.

About Lakme

Lakme, is India’s no.1 colour cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. Lakme has been the pioneer of the make-up and colour cosmetics in India since 1952 by launching numerous trends leading and high-performance products. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakme offers women a comprehensive beauty experience through its extensive product portfolio.

For further information log on to www.Lakmeindia.com.

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Certificate program in lifestyle coaching – Accredited by the Indian Association of Functional Medicine (IAFM)

Imagine a health enthusiast’s consultation with a physician. The doctor expects her to share her diseases or symptoms within the first 30 seconds. But what if she has no such disease or symptom to report Any good doctor would be obviously upset. “Why on earth did you come to me then” would be the doctor’s incredulous but unsaid expression.

Within the next 30 seconds, there is something else that any doctor would expect – that this ‘patient’ will at least share with them any health fears she might be having. Indeed, not a day goes by without most doctors encountering a couple of hypochondriacs. But again, what if she doesn’t have any such fears, like whether her jaw pain is a heart attack or her back pain is cancer

Being a health buff, she is consulting with the doctor for something entirely different. She wants to learn how to live healthily, prevent diseases, pursue wellness, age gracefully, maintain beauty & youthfulness, better her emotional quotient, extend longevity and achieve peak performance. But for such loftier goals, all the good doctor can think of is sending her to a dietician or a fitness expert.

While these health professionals can fill up some of the blanks for her, she wouldn’t get a complete wellness solution from any of them. This is where the role of a Certified Health Coach or Lifestyle Coach comes in. And this career of being a certified health coach is booming already, with much better years and decades to come for this profession that is pegged to emerge as a $35 billion opportunity. However, not all Certified Lifestyle Coaching programs are created equal. For instance, Viegyan’s Certification Program in Lifestyle Coaching has some unique advantages.

But before we delve into those differences, a word about a special breed of doctors are warranted. Though not popular in this part of the globe yet, there is a specialisation in healthcare, called functional medicine, especially in developed nations led by the US. Also called preventive medicine in some countries, this should not be confused with the community medicine approach of preventing mainly infectious diseases in populations.

Rather, functional medicine or preventive medicine, as practised in the developed markets, is all about ensuring personal wellness & peak productivity by the prevention of hundreds of lifestyle diseases as well as by priming the body for peak physical, cognitive, aesthetic and emotional performance, all through scientifically derived lifestyle modifications across diet, nutrition, supplements, exercise, sleep, meditation, breath work etc.

If our health enthusiast that we met earlier had consulted a functional medicine specialist rather than a physician, she would have felt perfectly at home. Because, consulting for such wellness and prevention needs is precisely what functional medicine doctors do. But their numbers are still way too low in a country like India with a burgeoning population of upper middleclass, wealthy & celebrity segments, who make up the primary clients looking for a functional medicine approach for their wellness needs.

In the developed world, this gap is largely bridged by Certified Lifestyle Coaches, and this is what Viegyan has pioneered in India. Since functional medicine doctors are the best equipped to design the curriculum for an ideal Certification Program in Lifestyle Coaching, as well as lead the faculty members for such a course, Viegyan has done precisely that.

And this is one uniqueness of Viegyan’s Certification Program in Lifestyle Coaching, which is designed jointly with the Indian Association of Functional Medicine (IAFM), the pioneering professional group of functional medicine doctors in India. The faculty for this course is also led by senior functional medicine doctors with global certifications and experience, as well as coaches certified by the US headquartered International Coaching Federation (ICF).

An even greater uniqueness of Viegyan’s Certification Program in Lifestyle Coaching is that it is the only such course which covers epigenetic lifestyle management. While conventional lifestyle management is a generic solution which applies the same set of health advice to all clients, epigenetic lifestyle management is a truly personalised solution and the latest healthcare protocol adhering to the Health 5.0 standards.

This is possible because of the detailed genetic tests and comprehensive metabolic assessments, available today, that unravel a person’s unique genetic and metabolic traits that determine whether he or she is likely to develop any among the hundreds of common as well as rare lifestyle diseases, years or decades before they are likely to develop.

This in turn enables the epigenetic management or prevention of such potential disease risks, through research-validated lifestyle modifications across diet, supplements, exercise, yoga etc. Viegyan’s parent organisation and the noted Bengaluru based health-tech start-up, Vieroots Wellness Solutions, is a pioneer in this segment through their flagship product, EPLIMO.

A third uniqueness of Viegyan’s Certification Program in Lifestyle Coaching is its technologically updated curriculum. Today, the largest quantum of personal health data is coming not from conventional blood tests or scans, but from 24×7 health wearables like fitness bands, smartwatches, smart rings, continuous glucose monitors, pocket ECG machines and such advanced devices.

But very few health professionals, including conventional health coaches, know how to extract and analyse this personal health data for the benefit of their clients, like providing them with personalised and real-time lifestyle changes. This isn’t an easy task either as it calls for specialised software and protocols driven by technologies including AI & IoT.

Viegyan’s parent Vieroots Wellness Solutions is a pioneer in this regard too with their AI & IoT driven wearables including smart rings, continuous glucose monitors & pocket ECG machines, as well as their TRIGR SuperApp that includes exciting innovations like bloodless blood tests using AI based face scans, and biological age finders. Inspired and enabled by this state-of-the-art body of knowledge, Viegyan has included health data analysis using AI & IoT based devices as a core module in their Certification Program in Lifestyle Coaching.

The US$10 trillion global healthcare sector is undergoing a tumultuous shift from being the reactive or treatment based methodology it has been so far, into a more predictive, preventive and precise set of protocols that start defending against geno-metabolically probable diseases years or decades before they develop. Global studies by leading consulting agencies show that such preventive approaches will overtake reactive treatments, and dominate 60% of the healthcare segment by the end of the next decade, which will drive the demand for Certified Health / Lifestyle Coaches for a long time to come.

However, Viegyan Certified Lifestyle Coaches will have an unfair advantage too, as the parent organisation Vieroots Wellness Solutions also offers career opportunities to the candidates as soon as they successfully complete the Certification Program in Lifestyle Coaching. This way they can hit the ground running in their new career, before advancing to be lifestyle coaches to celebrities, where literally the sky would be the limit by way of exposure and remuneration.

(Viegyan is led by its Founder & Chief Mentor Sajeev Nair who is a pioneering biohacker, longevity researcher, bestselling wellness author of The Making of a Superhuman and the start-up entrepreneur behind Vieroots Wellness Solutions, and includes Dr. Biju K S as Academic Director, renowned health coach Dr. Biswajit Mohapatra and Functional Medicine Specialists Dr. Priti Nanda Sibal, Dr Ashwini Garg as mentors)

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Red FM’s Mobile Film Project

This season, the Mobile Film Project centered around the theme of Gujarat – capturing the essence of the states cultural richness and societal evolution over the past decade. With over 500 entries pouring in from across Gujarat, the event showcased 72 films. The grand finale featured the top 15 films.

Eminent figures from the Gujarati filmmaking industry, including Actor Malhar Thakar, Renowned Director Sandeep Patel, Music Composer and Lyricist Bhargav Purohit, Writer Ram Mori, and Director Rajesh Sharma, generously shared their expertise, guiding aspiring filmmakers on various aspects of the craft. Special sessions and workshops were organized across select colleges in Ahmedabad, Baroda, Surat, and Rajkot.

The highlight of the event was the awards ceremony, where 17 accolades were presented, honoring excellence in categories such as Best Film, Best Actor, Best Actress, and Best Cinematographer. The winning team received a cash prize of 1 lakh, while the first and second runners-up received Rs 50,000 and Rs 25,000.

Speaking on the announcement, Nisha Narayanan, Director & COO, RED FM, and Magic FM, said “The power of creativity, collaboration, and cultural expression took center stage in this year’s Mobile Film Project in Gujarat. It truly reaffirmed Gujarat’s position as a hub of cinematic innovation and storytelling excellence. This IP was created to encourage filmmakers to share the stories they had captured on their mobiles. It’s heartening to see the IP running successfully in its third year, doing that and so much more for the filmmakers. As a media brand, we take pride in celebrating the diversity and inclusivity of regional content that the Mobile Film Project, with this year’s theme ‘Gujarat,’ captured so intricately.”

About 93.5 RED FM

Red FM stands out as not only India’s largest radio channel but also one of the biggest entertainment networks. We are hyper-local, hyper vocal, and with our brand philosophy and attitude ‘Bajaate Raho!‘ We are at the core of millennials’ hearts. By leveraging our two-decades-old legacy and expertise, we sow the seeds of a ‘larger than life experience‘. We thrive on the emotional connection with the listeners and audience fashioned through a massive footprint of 69 radio stations across the country. We create original podcasts, digital shows, and on-ground events, feature independent music, make 360-degree noise, and speak the truth. As the ‘station of expression‘, Red FM boasts over 567 award-winning campaigns including BEST BRAND, BEST FM STATION, and BEST RJs.

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This season, PGI Indias Men of Platinum, in partnership with ESPNcricinfo, is set to enrich the fan experience by reintroducing the popular Direct Hit content IP. Building on the success of its debut at the ICC Mens Cricket World Cup 2023, Direct Hit aims to make the IPL 2024 season more engaging. Hosted by Raunak Kapoor and Yash Jha, featuring cricket experts like Irfan Pathan, Ravi Shastri, Tom Moody, Wasim Jaffer, Harbhajan Singh, Sanjay Manjrekar, Aaron Finch, Mitch Mclenaghan and Matthew Hayden, the content series focuses on calling out the Man of Platinum at key matches. It’s a title that highlights players demonstrating standout courage, resilience, self-belief, perseverance, all qualities as rare as platinum. This season the brand takes this initiative a step further by offering fans a chance to win tickets to see their favourite IPL teams live in action.

In order to participate, all cricket enthusiasts are encouraged to predict who will win the Man of Platinum title before select matches via the brand’s social media handles. The right predictions could lead to winning match tickets. Hosted on ESPNcricinfo across 22 select matches and promoted via ESPN and Men of Platinum handles, Direct Hit challenges fans to leverage their cricket acumen for a chance to see the action live.

Sujala Martis Director, Consumer Marketing – Platinum Guild International (PGI), India

Speaking on this content marketing initiative, Sujala Martis, Consumer Marketing Director, Platinum Guild International (PGI) – India said, “We are excited to announce our continued partnership with ESPNcricinfo for the launch of the second edition of our content IP ‘Direct Hit’ during IPL 2024. This initiative reflects our brands stance on the significance of character and values, amidst the fast-paced, competitive nature of the game. Every game, tests not just the players skills but their character, echoing our ethos. Were not just celebrating the Man of Platinum in each match; were honouring the spirit of sportsmanship that defines the game and inviting the fans to be a part of this narrative.”

Shekhar Banerjee, Chief Client officer and Office Head – West, North and East, Wavemaker India

Shekhar Banerjee, Chief Client officer and Office Head, West, North and East, Wavemaker India said, “Through the Direct Hit series jointly delivered with ESPNcricinfo, we show our dedication to working on innovative and engaging content. Although being cricket fans ourselves, were so glad to be a part of such an exciting partnership that apart from getting the spectators closer to the action, makes them take part actively as well. Such partnership is a demonstration of our commitment to creating immersive experiences for our audiences and drive meaningful connections in the world of sports partnerships.”

For more information visit menofplatinum.com.

Facebook: @MenOfPlatinum

Instagram: @MenOfPlatinum

About Platinum Guild International (PGI)

Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results.

Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.

PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.

In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.

PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.

Purity Assurance Program

PGI has partnered with TUV India Pvt. Ltd. to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India.

Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.

A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.

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