Lifestyle News Update | Events | Fashion | Top Buzz https://www.newzito.com Newzito - Trending Lifestyle Portal Sat, 14 Mar 2026 05:12:17 +0000 en hourly 1 https://wordpress.org/?v=6.5.5 https://www.newzito.com/wp-content/uploads/2017/12/favicon-newzito-150x150.png Lifestyle News Update | Events | Fashion | Top Buzz https://www.newzito.com 32 32 Lip Appreciation Day, the KIRO Way: Clean Colour, Flattering Nudes and Lip Care for Every Day https://www.newzito.com/lip-appreciation-day-the-kiro-way-clean-colour-flattering-nudes-and-lip-care-for-every-day/ Sat, 14 Mar 2026 05:12:17 +0000 https://www.newzito.com/lip-appreciation-day-the-kiro-way-clean-colour-flattering-nudes-and-lip-care-for-every-day/ Some brands make lipsticks. KIRO makes lip products that truly appreciate your lips. So while Lip Appreciation Day (March 16) is a great excuse to celebrate, KIRO believes your lips deserve that attention every single day.   Airy Matte Range   This Lip Appreciation Day, the clean beauty brand puts its lip collection in focus, …

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Some brands make lipsticks. KIRO makes lip products that truly appreciate your lips. So while Lip Appreciation Day (March 16) is a great excuse to celebrate, KIRO believes your lips deserve that attention every single day.

 

Airy Matte Range

 

This Lip Appreciation Day, the clean beauty brand puts its lip collection in focus, celebrating lips with flattering nudes, expressive colour, skin-loving ingredients and textures that feel as good on the lips as they look.

 

Because appreciating lips means more than just adding colour. It means creating lip products that deliver full colour in a single swipe, feel lightweight and comfortable, and stay wearable through the day without dryness or discomfort.

 

At the heart of the collection is the Airy Matte Liquid Lipstick, created for those who love the look of matte lips without the dryness that often comes with it. Delivering intense pigment in one swipe, the formula settles into a breathable matte finish while apricot and avocado oils help keep lips moisturised.

 

For a softer, plush finish, the Velvet Soufflé Liquid Lipstick offers a velvety matte texture that gently blurs lip lines and leaves lips with a smooth wash of colour. The formula is enriched with CoQ10, an antioxidant that helps protect lips, and Aquaxyl, which supports long-lasting hydration, ensuring comfort through the day.

 

Balancing colour with nourishment, the Ceramide Tinted Lip Glaze Balm adds a hint of colour with a glass-like shinewhile ingredients like ceramides and squalane help support and repair the lip barrier. Meanwhile, the Fleur Lip Balm, infused with calendula oil, helps soothe and calm dry lips while delivering gentle hydration.

 

For women who love versatility, the Four Play Lip Stack brings together four wearable shades in one sleek, compact format, making it easy to switch colours through the day, whether it’s a work meeting, a quick coffee break or a night out.

 

Speaking about the philosophy behind the range, Vasundhara Patni, Founder of KIRO , said, "Women today are constantly multitasking, and their beauty products need to move with them. When we develop lip products, we focus on creating formulas that deliver beautiful colour instantly while also caring for the lips. Our formulations are thoughtfully researched and infused with ingredients like apricot and avocado oils, CoQ10, Aquaxyl, ceramides and calendula oil so that every swipe not only enhances colour but also supports lip health. Lip Appreciation Day is a lovely reminder, but for us, appreciating lips is something our products are designed to do every single day. Clean beauty, for us, means creating products that women can wear comfortably and confidently, knowing their lips are being cared for."

 

From balanced nudes that flatter natural lip tones to rich browns, warm terracottas and elegant reds, the collection is designed to bring together colour, comfort and care in equal measure.

 

Because when it comes to appreciating your lips, KIRO believes they deserve that love every single day  not just on Lip Appreciation Day.

 

To explore the full range, visit www.kirobeauty.com

 

About Kiro 

Founded by Vasundhara Patni, KIRO is an Indian clean beauty brand that blends high-performance makeup with skincare-inspired formulations. Built on the philosophy of beauty that is effective, mindful and indulgent, the brand offers a range of vegan, cruelty-free products designed to deliver rich colour, comfortable wear and skin-friendly ingredients. Known for its lightweight textures, versatile formats and shades thoughtfully developed for Indian skin tones, KIRO focuses on creating makeup that fits seamlessly into modern routines while encouraging self-expression. With a growing portfolio across lip, face and eye categories, the brand continues to innovate at the intersection of clean beauty, performance and everyday usability.

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"Attack on Titan" × Nijigen no Mori Collaboration Event Opens on Awaji Island, Japan, March 14-Dec 13, 2026 https://www.newzito.com/attack-on-titan-x-nijigen-no-mori-collaboration-event-opens-on-awaji-island-japan-march-14-dec-13-2026/ Fri, 13 Mar 2026 11:13:30 +0000 https://www.newzito.com/attack-on-titan-x-nijigen-no-mori-collaboration-event-opens-on-awaji-island-japan-march-14-dec-13-2026/ Nijigen no Mori Inc. (Head Office: Awaji City, Hyogo Prefecture; President: Hiroshige Sadamatsu) will host a limited-time collaboration event where guests can experience the world of the TV anime “Attack on Titan” at the Hyogo Prefectural Awajishima Park Anime Park “Nijigen no Mori” from tomorrow, Saturday, March 14, 2026 to Sunday, December 13, 2026.   …

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Nijigen no Mori Inc. (Head Office: Awaji City, Hyogo Prefecture; President: Hiroshige Sadamatsu) will host a limited-time collaboration event where guests can experience the world of the TV anime “Attack on Titan” at the Hyogo Prefectural Awajishima Park Anime Park “Nijigen no Mori” from tomorrow, Saturday, March 14, 2026 to Sunday, December 13, 2026.
 

To mark the opening, the company is pleased to unveil a first look at “Attack on Titan THE NIGHT WALK -Beyond the Walls-,” the highlight of the event. Step into a nighttime where Titans lurk and plunge into a battle to reclaim freedom.

 

“Attack on Titan THE NIGHTWALK―Beyond the Walls”
 

This event features two programs, a night event “Attack on Titan THE NIGHT WALK -Beyond the Walls-” and a daytime event “Attack on Titan Stamp Rally in Nijigen no Mori,” allowing guests to fully immerse themselves in the world of the TV anime “Attack on Titan” both day and night.
 

In the night event, participants will walk approximately 1.2 km through the forest after dark, where projection mapping and immersive sound effects bring the world of “Attack on titan” to life. Guests take on the role of new recruits and join Eren Yeager and others as they fight to reclaim freedom from the threat of the Titans. At the goal, participants will receive an original, Nijigen no Mori-exclusive card as a reward for their achievements.
 

In the daytime event, the first phase will be the “Attack on Titan Stamp Rally in Nijigen no Mori,” where participants collect stamps of the characters in original illustrations in a dedicated booklet. In addition, for the second phase, it has been decided that the “Attack on Titan Mystery Quest”- Nijigen mo Mori / At Home, a pair of mystery-solving events that can be enjoyed both at “Nijigen no Mori” and at home, will also be held. Participants will take on the role of subordinates to Hans Zoe, who is deeply devoted to Titan research, and experience a puzzle-solving game as they unravel a series of mysteries. The start date for the second phase will be announced at a later time.
 

Furthermore, in addition to Nijigen no Mori-exclusive original merchandise, original food items themed around characters such as Eren Yeager and Levi will also be newly introduced.
 

About the TV Anime “Attack on Titan”
“Attack on Titan” is a Japanese manga series written and illustrated by Hajime Isayama. It was serialized in Bessatsu Shonen Magazine (Kodansha) from 2009 to 2021, and the 34 compiled volumes have surpassed a cumulative total of 140 million copies in print worldwide. The manga has been published in 18 languages and over 180 countries and regions, and the anime series has won multiple awards overseas, earning devoted fans across the globe.

 

  • TV Anime“Attack on Titan” × Nijigen no Mori Collaboration Event Overview

Period: Saturday, March 14, 2026 – Sunday, December 13, 2026

Location: 2425-2 Kusumoto, Awaji City, Hyogo Prefecture

(Inside Hyogo Prefectural Awajishima Park Anime Park “Nijigen no Mori”)

Overview: The world of the TV anime “Attack on Titan” will be recreated within the rich natural setting of Nijigen no Mori. Guests can enjoy the world of the anime through two events held by day and by night.
 

1. [Night Event]“Attack on Titan THE NIGHT WALK – Beyond the Wall –”
Walk approximately 1.2 km through the forest at night and experience the world of the TV anime “Attack on Titan” brought to life through projection mapping and immersive sound effects. Participants become new recruits of the Survey Corps and join the battle to reclaim freedom from the Titans, aiming for “beyond the walls” together with Eren Yeager and the members of the Survey Corps. At the goal, participants will receive an original card.

 

2. [Day Events]

Phase 1: “Attack on Titan Stamp Rally in Nijigen no Mori”
Participants can collect stamps of four characters in original illustrations, located throughout Nijigen no Mori, in a special stamp booklet. All participants will receive a novelty postcard with an original design.

Phase 2: “Attack on Titan Mystery Quest – Nijigen no Mori Edition / At-Home”
Participants take on the role of subordinates to Hans Zoe, who is deeply immersed in Titan research, and experience a mystery-solving adventure as they work to unravel various puzzles. The start date will be announced at a later time.
 

3. Collaboration Merchandise

Newly illustrated original artwork of Eren, Mikasa, Levi, and Erwin and others will appear as can badges and acrylic stands. In addition, a total of 36 original items packed with fun references for fans will be available, including goods such as “Captain Levi’s Quote Momo” and Armin’s “An Endless Lifetime’s Worth of Salt.”
 

4. Collaboration Food

The collaboration food lineup includes “Eren’s Determination Mapo Tofu Bowl,” inspired by Eren’s burning hatred and resolve against the Titans; “Sasha’s Sneak-Eating Plate,” featuring ingredients she secretly snacked on; and “Mikasa’s Warm Red Scarf Cake,” inspired by her iconic red scarf. In addition, collaboration drinks such as “Captain Levi’s After-Cleaning Tea au Lait,” perfect for a relaxing break after tidying up, will be offered, for a total of 11 items.
 

Ticket Information (Tax Included)

Ticket Type

Adults (Aged 12 and over)

Children (Aged 11 and under)

“Attack on Titan THE NIGHTWALK –Beyond the Walls–” Admission Ticket

Yen 3,600~Yen 4,000

Yen 1,600~Yen 2,000

“Attack on Titan Stamp Rally in Nijigen no Mori” Experience Ticket

Yen 800

 

 

 

 

  • All prices above include tax.

  • Admission ticket prices for “Attack on Titan THE NIGHTWALK –Beyond the Walls–” may vary depending on the period. Please check the official Nijigen no Mori website for details.

  • Children must be accompanied by at least one guardian (adult) for admission.

  • Admission is free for children aged 4 and under for “Attack on Titan THE NIGHTWALK – Beyond the Walls–.”

  • Admission tickets for “Attack on Titan THE NIGHTWALK –Beyond the Walls–” are for designated time slots.
     

Business Hours

[Night Event]

18:30–22:00 (last entry 20:30)
 

[Day Events]

Weekdays: 13:00–17:00 (last entry 17:30)
 

Weekends and holidays: 10:00–17:00 (last entry 17:30)
 

Business hours are subject to change depending on the season. Please check the official Nijigen no Mori website for details.
 

Notes: The above information is current as of the date of release and is subject to change. 
 

Tickets: www.asoview.com/channel/tickets/FJwHR7DnL7

Official Website: nijigennomori.com/awaji_shingeki

Inquiries:Nijigen no Mori Inc.“Nijigen no Mori” Management Office

Tel: +81-799-64-7061
 

©Hajime Isayama, KODANSHA/"ATTACK ON TITAN" The Final Season Production Committee.

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The Wardrobe Refresh You Needed; Samantha's fashion brand 'Truly SMA' just dropped in Pantaloons and We're Obsessed https://www.newzito.com/the-wardrobe-refresh-you-needed-samanthas-fashion-brand-truly-sma-just-dropped-in-pantaloons-and-were-obsessed/ Fri, 13 Mar 2026 10:18:31 +0000 https://www.newzito.com/the-wardrobe-refresh-you-needed-samanthas-fashion-brand-truly-sma-just-dropped-in-pantaloons-and-were-obsessed/ Pantaloons, India’s most loved and trusted fashion retailer, announces the launch of Truly SMA, the contemporary fashion label founded by actor and fashion icon Samantha Ruth Prabhu. This first launch event of Truly SMA at Pantaloons also builds on the brand’s ongoing association with the actor as the face of Pantaloons, bringing the collaboration together …

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Pantaloons, India’s most loved and trusted fashion retailer, announces the launch of Truly SMA, the contemporary fashion label founded by actor and fashion icon Samantha Ruth Prabhu. This first launch event of Truly SMA at Pantaloons also builds on the brand’s ongoing association with the actor as the face of Pantaloons, bringing the collaboration together in a deeper way. The introduction of the brand further strengthens Pantaloons’ commitment to offering customers thoughtfully curated labels that reflect the evolving style of modern India. Pantaloons is a playful and youthful fashion destination from the house of Aditya Birla Fashion and Retail Ltd.

 

Pantaloons x Truly SMA

 

With a sharp understanding of what today’s woman seeks from her wardrobe, Pantaloons continues to expand its fashion portfolio with brands that balance aspiration and accessibility. Truly SMA is a natural addition to this journey, bringing a perspective that is rooted in confidence, comfort and individuality.

 

 The launch event, held at the flagship Pantaloons store in Hyderabad, saw a massive turnout of fans and fashion enthusiasts eager to get a first look at a brand that promises to blend Samantha's signature effortless style with high-quality, everyday functionality. The Pantaloons store came alive with conversations around personal style, self-expression and effortless dressing as guests experienced Truly SMA up close in a high-energy retail setting.

 

Speaking about the launch, Sangeeta Tanwani, Chief Executive Officer, Pantaloons and OWND! said, “At Pantaloons, our focus is on bringing fashion that resonates our customers. Truly SMA embodies a modern sensibility for effortless style, which aligns beautifully with our vision. We are delighted to introduce the brand across select stores and celebrate this milestone with a special launch in Hyderabad. It also marks an exciting new chapter in our ongoing association with Samantha.”

 

Adding to this, Samantha Ruth Prabhu said, “Truly SMA is very personal to me. I wanted to create clothing that feels authentic and empowering – pieces that move with you through everyday life. Launching Truly SMA at Pantaloons feels great as it takes my association with the brand forward, enabling us to bring the Truly SMA collection to women across the country. And being at the starting line of this journey in Hyderabad feels really special.”

 

Truly SMA which is born from Samantha’s personal philosophy of authenticity and mindful living, is designed to be fluid, effortless and versatile. The debut collection features an array of everyday wardrobe essentials, including versatile co-ords, tops, dresses, and separates, designed for comfort, repetition, and effortless style – pieces that move seamlessly through real life.

 

By launching at Pantaloons, Truly SMA now gains an immediate footprint across major Indian metros, offering customers an immersive ‘touch-and-feel’ experience. Truly SMA will now be available at select Pantaloons stores across Mumbai, Delhi, Bengaluru, Hyderabad, Chennai and Kolkata as well as online at www.pantaloons.com

 

About Pantaloons

Pantaloons, a division of Aditya Birla Fashion and Retail Ltd., is a playful and youthful fashion destination with 405 stores, spread across 189+ cities and towns. As a playground for fashion, Pantaloons offers a wide variety of styles across categories and occasions. The brand speaks to the ever-evolving millennial customer of today who is confident and expressive. Be it through the physical retail experience or online, the Pantaloons experience is exciting, friendly and uplifting. With a vibrant, expressive and fun-loving approach to style, the brand seeks to enable the customer to be their fashionable best.

 

About Aditya Birla Fashion and Retail Limited

Aditya Birla Fashion and Retail Limited (ABFRL), part of the Aditya Birla Group, is India’s leading fashion powerhouse, offering a distinguished portfolio of renowned brands and retail formats, catering to multiple high-growth segments. As of March 31, 2025, the Company has presence across 1,168 stores spanning 7.1 Mn sqft. retail space.

 

ABFRL’s portfolio includes Pantaloons, one of India’s most loved fashion destinations, and OWND!, a growing value retail format. The Company also operates The Collective, who commands a dominant position as one of the country’s most influential multi-brand luxury retailers, with exclusive long-term tie-ups with global fashion brands including Ralph Lauren, Hackett London, Ted Baker and Fred Perry. ABFRL has also partnered with Paris based Galeries Lafayette to introduce a high-end luxury destination in India.

 

ABFRL is a market leader in branded ethnic wear, its portfolio includes Jaypore, Tasva and TCNS brands and it has forged strategic partnerships with India’s top designers such as Shantnu & Nikhil, Tarun Tahiliani, Sabyasachi, and House of Masaba. Recently, the Company further expanded its ethnic wear leadership with the integration of TCNS brands, home to leading women’s brands W, Aurelia, Wishful, Elleven and Folksong.

 

To address the evolving preferences of digitally native consumers, ABFRL is also building a portfolio of new-age, digital-first fashion brands under its tech-led venture TMRW. This platform collaborates with emerging entrepreneurs to co-create scalable fashion businesses in India’s rapidly expanding fashion ecosystem.

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Hush Puppies Brings Bounce Technology to Its Office Sneaker Collection https://www.newzito.com/hush-puppies-brings-bounce-technology-to-its-office-sneaker-collection/ Thu, 12 Mar 2026 05:55:11 +0000 https://www.newzito.com/hush-puppies-brings-bounce-technology-to-its-office-sneaker-collection/ Hush Puppies, the global footwear brand exclusively retailed in India by Bata. A brand long synonymous with premium comfort and everyday wearability, reimagines bounce technology to it’s the Office Sneaker Collection. Designed for professionals navigating fast paced, hybrid workdays, the collection brings together refined office-ready aesthetics with enhanced cushioning that keeps pace with modern work …

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Hush Puppies, the global footwear brand exclusively retailed in India by Bata. A brand long synonymous with premium comfort and everyday wearability, reimagines bounce technology to it’s the Office Sneaker Collection. Designed for professionals navigating fast paced, hybrid workdays, the collection brings together refined office-ready aesthetics with enhanced cushioning that keeps pace with modern work lives.

 

Hush Puppies Brings Bounce Technology to Its Office Sneaker Collection

Film Reel Link: youtu.be/oScsNwC5qec

 

As workplaces evolve and workdays grow increasingly dynamic, comfort is no longer a luxury; it’s essential. The Office Sneaker Collection addresses this shift by seamlessly blending professional styling with advanced comfort technology, enabling effortless movement across meetings, commutes, and long hours on the go.    

 

Hush Puppies Brings Bounce Technology to Its Office Sneaker Collection

 

At the sole of the collection is reinvented Bounce Technology, an enhanced two layer cushioning system that delivers superior responsiveness, shock absorption, and all-day comfort. Built to support continuous movement without compromising on structure or style, the technology elevates the everyday office shoe into a performance-driven essential.
 

“With the Re-introduction of Bounce technology in our Office Sneaker Collection, we are responding to the growing sneakersation of workwear. We are evolving the legacy for today’s workplace where movement, versatility, and comfort are essential to how professionals work and live,” said Badri Beriwal, Chief Strategy and Business Development Officer, Bata India.
 

The collection reflects Hush Puppies’ deep understanding of modern professional needs, a footwear that transitions effortlessly from desk to dinner, meetings to movement, without losing its polished appeal. Clean silhouettes, versatile colourways, and refined detailing ensure the sneakers pair as seamlessly with tailored workwear as they do with relaxed, after-hours looks.
 

The collection features refined uppers, versatile neutral tones, and streamlined profiles that transition effortlessly from meetings to after-hours engagements. Available in lace-up and slip-on styles for men and women, the range delivers comfort that works as hard as you do.
 

The Hush Puppies Office Sneaker Collection with Bounce technology is available across select Bata stores, Hush Puppies exclusive outlets, and bata.com/in.

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Ekatra Retail Ventures Celebrates Women's Day with a Women-Led Foray into Lab Grown Diamond Jewellery https://www.newzito.com/ekatra-retail-ventures-celebrates-womens-day-with-a-women-led-foray-into-lab-grown-diamond-jewellery/ https://www.newzito.com/ekatra-retail-ventures-celebrates-womens-day-with-a-women-led-foray-into-lab-grown-diamond-jewellery/#respond Mon, 09 Mar 2026 07:40:09 +0000 https://www.newzito.com/ekatra-retail-ventures-celebrates-womens-day-with-a-women-led-foray-into-lab-grown-diamond-jewellery/ Ekatra Retail Ventures, co-founded by Pavitra Gandhi, Sunny Sakaria, Sussanne Khan, Vasuki Punj, and Chirayu Yardi, proudly announces its debut in the world of lab-grown diamond jewellery with Shristi Ratna, a diamond crafted with 108 facets, symbolizing a cosmic journey. Spearheaded by a strong female vision, the launch signals the start of a thoughtfully curated, …

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Ekatra Retail Ventures, co-founded by Pavitra Gandhi, Sunny Sakaria, Sussanne Khan, Vasuki Punj, and Chirayu Yardi, proudly announces its debut in the world of lab-grown diamond jewellery with Shristi Ratna, a diamond crafted with 108 facets, symbolizing a cosmic journey. Spearheaded by a strong female vision, the launch signals the start of a thoughtfully curated, women-led journey in accessible luxury and lifestyle.
 

L–R: Sussanne Khan, Pavitra Gandhi, Jennifer Winget, Apoorva Mukhija, Vasuki Punj, Pragya Kapoor 
 

Shristi Ratna is a proprietary lab-grown diamond meticulously engineered with 108 precisely crafted facets to redefine brilliance. Developed through advanced geometric design and master craftsmanship, each facet is strategically designed to enhance light performance, depth, and fire. Serving as the central inspiration for the brand’s flagship launch collection, Shristi Ratna is the defining signature around which every creation is thoughtfully designed. More than a gemstone, it represents the seamless harmony of science, precision, and human artistry captured within a singular, extraordinary stone.
 

Co-founder and Design Director Sussanne Khan, along with celebrated personalities Jennifer Winget, Apoorva Mukhija, and Pragya Kapoor, will also join the team at Ekatra to unveil distinct story-led collections reflecting their individual journeys and creative interpretations for Ekatra Jewels in the near future. Rahul Dayama also joins as a partner and brings deep expertise in building and scaling modern consumer brands.
 

Marking a significant milestone for the brand, the official website will be launched on 8th March 2026, inviting audiences into an immersive digital experience that brings to life the philosophy, artistry, and collections behind the concept.
 

Speaking on the launch, Pavitra Gandhi from Ekatra Retail Ventures shared, “Partnering with Sunny Sakaria, Vasuki Punj, and Chirayu Yardi marks the beginning of an incredibly exciting journey for us. Bringing Sussanne Khan on board as Creative Director has been one of our most defining decisions, a reflection of our shared commitment to innovation, bold creativity, and delivering truly disruptive experiences in the world of jewellery.”

 

With its debut, Ekatra Retail Ventures sets out to redefine lab grown diamond jewellery – blending timeless craftsmanship with contemporary storytelling, where every facet tells a story and every creation becomes a personal cosmos.

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Labels Were Never Her Size – Campus Activewear Celebrates Zeenat Aman This Women's Day https://www.newzito.com/labels-were-never-her-size-campus-activewear-celebrates-zeenat-aman-this-womens-day/ Fri, 06 Mar 2026 13:28:34 +0000 https://www.newzito.com/labels-were-never-her-size-campus-activewear-celebrates-zeenat-aman-this-womens-day/ This Women’s Day, Campus Activewear presents a powerful new campaign featuring cultural icon Zeenat Aman, celebrating the freedom for women to move on their own terms as an extension of You Go Girl Campaign.   Zeenat Aman, The OG of unapologetic self-expression encourages every woman to: move freely, move boldly, move her way   Conceptualized …

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This Women’s Day, Campus Activewear presents a powerful new campaign featuring cultural icon Zeenat Aman, celebrating the freedom for women to move on their own terms as an extension of You Go Girl Campaign.

 

Zeenat Aman, The OG of unapologetic self-expression encourages every woman to: move freely, move boldly, move her way

 

Conceptualized as a cinematic narrative, the film transcends conventional markers of success, such as wealth, fame, or nostalgia. Instead, it explores what truly drives women forward: choice. Through a series of striking visual moments, Zeenat Aman rejects the glitter, the noise, and the past, ultimately embracing Freedom. The freedom to walk forward without permission, to tell her story her way, and to define success for herself. As she navigates different spaces, her journey becomes a metaphor for every woman who continues to evolve, lead, and inspire others along the way.

 

For us, empowering women goes far beyond a campaign or a single day of celebration. It begins with creating an environment where women feel confident, supported, and free to pursue their ambitions without hesitation. At Campus, we focus on understanding their everyday movements and designing products that genuinely make day-to-day lives easier, whether that means comfort through long days, reliability through changing roles, or style that reflects individuality. We believe progress happens when women feel heard, when their feedback shapes what we build, and when small barriers are removed consistently. When women are given the right support system, they do not just move ahead personally. They create momentum for everyone around them.” said as Prerna Agarwal, Chief Innovation Officer, Campus Activewear.

 

"I have spent a lifetime being told what I should look like, what I should wear, and what I should represent. And for a lifetime, I have walked my own way regardless. That is not rebellion that is simply knowing who you are. When Campus approached me with this campaign, I said yes immediately, because the message is not about me. It is about every woman who has been handed a label and decided to wear it as a badge of honour instead. You go girl — move your way." Zeenat Aman, Actor, Icon, and You Go Girl Ambassador

Link- www.instagram.com/reels/DVirtevDBY7/

 

The campaign is a bold extension of Campus's You Go Girl initiative, which encourages women to embrace their choices and move through life with self-belief and authenticity. With Zeenat Aman as its voice and symbol, the message becomes even more resonant: freedom is not permission granted, it is power claimed.

 

This Women’s Day, Campus encourages women to move freely, move forward, and move her way.

 

About Campus Activewear Ltd.

Campus is one of India’s largest sports and athleisure footwear brands in terms of value and volume in Fiscal 2021. In 2005, Mr. Hari Krishan Agarwal, with his acumen, skill, and innovative thinking, started a never-to-end revolution in the footwear industry with Campus Activewear. Today, the flagship brand ‘Campus’ has emerged as one of India’s biggest domestic sports and athleisure lifestyle brands, offering a diverse product portfolio for the entire family. With the changing market dynamics, Campus has sustained its focus on product design and innovation by facilitating access to the latest global trends and styles through a fashion-forward approach. With over 23,000 retail touchpoints, 297 company exclusive outlets, a website (campusshoes.com), and being one of the top brands available on e-commerce portals, Campus has secured its pan India presence while capturing the imagination of millions of people across Omni-channel platforms. The brand offers multiple choices across styles, colour palettes, price points, and an attractive product value proposition making Campus, an aspirational brand, especially for young adults, everyday performers, and fashionistas. Strengthening the brand's leadership position in India, Campus was listed on NSE and BSE on 9th of May 2022.

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MnM Talkies Announces Return of Bhaskar Bose https://www.newzito.com/mnm-talkies-announces-return-of-bhaskar-bose/ Fri, 06 Mar 2026 11:37:56 +0000 https://www.newzito.com/mnm-talkies-announces-return-of-bhaskar-bose/ MnM Talkies, one of India’s leading podcast studios, has officially revived its award-winning audio detective series Bhaskar Bose, marking the return of one of the country’s most beloved fictional investigators. After a three-year hiatus, the new season titled ‘Bhaskar Bose: He’s Here – Part 1’ premiered on Spotify recently, ushering in a new chapter for …

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MnM Talkies, one of India’s leading podcast studios, has officially revived its award-winning audio detective series Bhaskar Bose, marking the return of one of the country’s most beloved fictional investigators. After a three-year hiatus, the new season titled ‘Bhaskar Bose: He’s Here – Part 1’ premiered on Spotify recently, ushering in a new chapter for the iconic show and introducing a first-of-its-kind innovation in Indian audio entertainment.

 

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Bhaskar Bose by MnM Talkies

For the first time, select episodes of the series will feature AI-generated visuals, created using OpenArt AI technology, transforming the listening experience into an immersive graphic-novel-style journey. The format allows audiences to experience the story in two ways — by closing their eyes and imagining the world through sound, or by watching it unfold through cinematic visuals designed to complement the audio storytelling.

 

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MnM Talkies launches new season of Bhaskar Bose

The creative force behind Bhaskar Bose is Mantra Mugdh who serves as the co-writer, director, producer and the voice of the titular detective. Mantra’s vision has helped establish the series as a benchmark in India’s evolving audio storytelling landscape.

Founder of MnM Talkies, Mantra Mugdh says, “With the new season of Bhaskar Bose, we are not replacing the theatre of the mind—we’re giving it a visual companion. This is about seeing the sound.” Reflecting on the journey of the show, Mantra added that Bhaskar Bose has been one of his most successful collaborations with Spotify, describing the series as an ongoing exploration of what audio storytelling can achieve when approached with the same scale, ambition, and cinematic vision as film."

The show follows Bhaskar Bose, a brilliant detective known for his sharp intellect and instinctive problem-solving, played by Mantra. He is joined by his loyal friend and investigative partner ACP Bikesh Das, portrayed by actor Shadaab Hashmi. Together, the duo solves complex cases in a world inspired by classic detective comics, blending suspense, wit, and richly layered characters.

Since its debut in 2019, Bhaskar Bose has evolved into one of India’s longest-running and most celebrated audio fiction series. The show was among the first three podcasts—and notably the only fiction series—launched during the entry of Spotify into India’s podcast ecosystem. Over the years, the series has grown into a cultural phenomenon, amassing more than 250+ episodes, featuring over 100 investigative cases, and delivering 5000+ minutes of immersive storytelling. With millions of listens worldwide, Bhaskar Bose has established a powerful presence in the podcast landscape and continues to attract a loyal global audience.

Bhaskar Bose has received widespread industry recognition and several prestigious accolades over the years. The series won Gold at the New York Festivals Radio Awards and has also been honored at the Exchange4Media Golden Mikes for two consecutive years (2022 and 2023). In addition, the show has been recognized at the E4M Play Streaming Media Awards and received the Impact Digital Influencer Award. Together, these accolades highlight the show’s significant impact on the audio entertainment industry and its pioneering role in popularizing audio fiction in India.

Over time, the show has cultivated a vibrant global fan community, complete with dedicated fan clubs, online discussion groups, and pages analyzing conspiracy theories and hidden clues from the series’ most memorable episodes. Its return has already generated a powerful response from audiences. Within hours of the new season’s release, the show began trending on Spotify India, with longtime fans flooding social media with reactions, theories, and nostalgic tributes to the detective they had missed for three years.

The new season of Bhaskar Bose is streaming now on Spotify and new episodes will be released every 15 days. Watch the trailer – www.instagram.com/p/DVdHnbGjrNS.

About MnM Talkies
MnM Talkies is a story-first audio-visual content studio that builds multi-format storytelling platforms across fiction, documentary, and branded content. From podcasts and cinematic web series to documentary narratives, MnM creates stories that connect audiences with real people, real journeys, and the cultural pulse of modern India. Besides Bhaskar Bose, MnM Talkies has produced several chart-topping and award-winning shows, including Batman Ek Chakravyuh, Marvels Wastelanders, Kaali Awaazein, Commander Karan Saxena, Aakhri Sawaal, Virus 2062, I Hear You, Shanaya Ek Teenage Dayan Ki Kahani and many more.

For more information about MnM Talkies, please visit – www.mnmtalkies.com.

 

This content comes to you under an arrangement with NewsVoir. Source

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PlayboxTV Welcomes Industry Veteran Tariq Malik as Chief Business Officer to Spearhead Next Phase of Growth https://www.newzito.com/playboxtv-welcomes-industry-veteran-tariq-malik-as-chief-business-officer-to-spearhead-next-phase-of-growth/ Fri, 06 Mar 2026 11:37:35 +0000 https://www.newzito.com/playboxtv-welcomes-industry-veteran-tariq-malik-as-chief-business-officer-to-spearhead-next-phase-of-growth/ PlayboxTV, India’s leading OTT aggregation and digital entertainment platform, today announced a landmark addition to its executive leadership team with the appointment of Tariq Malik as Chief Business Officer (CBO). The move signals a bold new chapter for PlayboxTV as it continues to disrupt the streaming landscape through aggressive expansion and high-level strategic innovation.   A …

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PlayboxTV, India’s leading OTT aggregation and digital entertainment platform, today announced a landmark addition to its executive leadership team with the appointment of Tariq Malik as Chief Business Officer (CBO). The move signals a bold new chapter for PlayboxTV as it continues to disrupt the streaming landscape through aggressive expansion and high-level strategic innovation.

 

A Visionary Leader for a Growing Giant

Tariq Malik joins PlayboxTV with a distinguished career spanning over two decades in the media, telecom, and digital entertainment sectors. An alumnus of the prestigious IIM Ahmedabad with an MBA in Marketing from Kashmir University, Malik is widely recognised as a powerhouse in driving P&L management and business development.

 

Tariq Malik, CBO PlayboxTV

 

Prior to joining PlayboxTV, Malik served as the Vice President, Business at OTTplay (HT Media), where he was instrumental in scaling the platform’s subscriber base and refining its content aggregation strategy. His career also includes a high-impact tenure as Vice President at DEN Cable, where he managed massive portfolios across OTT, Broadband, and Value-Added Services.

 

Samson Jesudas, Director PlayboxTV

 

"Tariq's arrival is a definitive moment for PlayboxTV," said Samson Jesudas, Director of PlayboxTV. "His deep-rooted expertise in the cable and OTT ecosystem, combined with his visionary approach to business scaling, aligns perfectly with our mission. We are not just building an app; we are building the future of digital consumption, and Tariq is the right leader to drive that growth."

 

Strategic Expansion and C-Suite Strength

The appointment of Malik comes at a time of unprecedented momentum for PlayboxTV. As the platform transitions from a startup to an industry titan, its leadership bench has been fortified with seasoned experts to ensure sustainable and exponential growth. Malik joins a C-suite focused on:

  • Nationwide Market Penetration: Leveraging last-mile cable operators to bring premium OTT content to every corner of India.

  • Strategic Partnerships: Strengthening ties with global content providers and ISPs to offer unparalleled value to the end consumer.

 

Why the Industry is Watching

PlayboxTV has already carved out a significant niche as a "Super Aggregator," offering access to over 30+ OTT platforms and 500+ Live TV channels through a single sign-on. By hiring a CBO of Malik’s caliber, the company is sending a clear message to the industry: PlayboxTV is ready to lead the global shift toward unified entertainment.

 

"I am thrilled to join PlayboxTV at such a pivotal juncture," said Tariq Malik, CBO. "The company has already laid a phenomenal foundation. My focus will be on accelerating our revenue streams, enhancing our partner ecosystem, and ensuring that PlayboxTV remains the most trusted and sought-after name in the digital entertainment space."

 

About PlayboxTV

Founded in 2017 by Aamir Mulani, PlayboxTV is a Mumbai-based OTT video aggregation platform. Through PlayboxTV (content aggregation) and PlayShots (content production), the company provides a seamless, cost-effective entertainment experience for millions of users, bridging the gap between content creators and consumers through a robust network of ISPs and local cable operators.

 

PlayboxTV Email: support@playboxtv.in 

Website: www.playboxtv.in

This content comes to you under an arrangement with NewsVoir. Source

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Mercaze Launches in India, Redefining Everyday Innerwear with Elevated Comfort https://www.newzito.com/mercaze-launches-in-india-redefining-everyday-innerwear-with-elevated-comfort/ Fri, 06 Mar 2026 11:05:39 +0000 https://www.newzito.com/mercaze-launches-in-india-redefining-everyday-innerwear-with-elevated-comfort/ Designed for the modern man, Mercaze brings together thoughtful design, precision fit, and elevated materials to transform an often-overlooked everyday essential. The brand focuses on clean aesthetics, breathable fabrics, and seamless construction, creating innerwear that moves effortlessly with the body and feels natural from morning to night.   Mercaze introduces a refined approach to men’s …

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Designed for the modern man, Mercaze brings together thoughtful design, precision fit, and elevated materials to transform an often-overlooked everyday essential. The brand focuses on clean aesthetics, breathable fabrics, and seamless construction, creating innerwear that moves effortlessly with the body and feels natural from morning to night.

 

Mercaze introduces a refined approach to men’s innerwear, blending elevated comfort, modern design and breathable fabrics for effortless everyday confidence

 

At Mercaze, we believe comfort should never be complicated,” said Pankaj Jain from Mercaze. “Every detail from fabric selection to fit has been considered to create innerwear that feels effortless, looks refined, and supports everyday life without demanding attention.”
 

Positioned in the mid-premium segment, Mercaze is built for men who value quality, subtle sophistication, and functionality over loud branding. Their range reflects a modern, urban sensibility—minimal, versatile, and designed to integrate seamlessly into daily routines. Moving beyond traditional cotton innerwear, Mercaze introduces advanced stitchless bonded technology for enhanced comfort, flexibility, and durability. Developed to meet international standards, the brand focuses on innovation, breathable performance fabrics, and future-ready design.
 

Mercaze is supported by a strong operational and strategic foundation, allowing the brand to scale while staying true to its design-led vision. This enables a continued focus on product innovation, quality, and a refined everyday experience. With its launch, Mercaze aims to shift the conversation around men’s innerwear—from necessity to experience—where comfort, confidence, and design coexist naturally.

 

Mercaze products are now available online at www.mercaze.com, with plans to expand availability across select platforms and retail touchpoints in the coming months.

 

About Mercaze
Mercaze is a premium men’s innerwear brand focused on modern design, superior comfort, and everyday wearability. Rooted in the belief that the best essentials are the ones you don’t have to think about, Mercaze creates innerwear that fits right, feels good, and complements a contemporary lifestyle.

 

For more details, visit: www.mercaze.com.

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Sammy's Entertainment has Unveiled the Motion Poster of its Much anticipated Patriotic Travel Love Story, "JAI HIND JAI SINDH: A Love Story" https://www.newzito.com/sammys-entertainment-has-unveiled-the-motion-poster-of-its-much-anticipated-patriotic-travel-love-story-jai-hind-jai-sindh-a-love-story/ Fri, 06 Mar 2026 11:00:56 +0000 https://www.newzito.com/sammys-entertainment-has-unveiled-the-motion-poster-of-its-much-anticipated-patriotic-travel-love-story-jai-hind-jai-sindh-a-love-story/ Sammy’s Entertainment has unveiled the motion poster of its much anticipated patriotic travel love story, “JAI HIND JAI SINDH: A Love Story,” directed by acclaimed filmmaker Indrajit Lankesh who introduced Deepika Padukone through his Kannada movie Aishwarya to the Film industry. The film promises an emotional and stirring saga rooted in history, identity, and enduring …

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Sammy’s Entertainment has unveiled the motion poster of its much anticipated patriotic travel love story, “JAI HIND JAI SINDH: A Love Story,” directed by acclaimed filmmaker Indrajit Lankesh who introduced Deepika Padukone through his Kannada movie Aishwarya to the Film industry. The film promises an emotional and stirring saga rooted in history, identity, and enduring love.

 

Sammy's Entertainment has Unveiled the Motion Poster – ‘JAI HIND JAI SINDH: A Love Story’

 

Headlined by powerhouse performers Mahesh Manjrekar, Jaya Prada, and Zarina Wahab, the ensemble cast also features Vikram Kochhar, Upasna Singh, Amit Behl and others in pivotal roles.

 

Watch the motion poster here: www.youtube.com/watch?v=XdS4XKJvOMc

 

Born from the emotional aftermath of Partition, the story weaves romance with patriotism, set against the rich cultural tapestry of the Sindhi community—a people whose resilience and enterprise have significantly shaped modern India. While love forms the heart of the narrative, the film stands as a cinematic tribute to India’s extraordinary diversity.

 

Producer Sammy Nanwani shares a deeply personal connection to the project, drawing inspiration from real-life experiences and memories from his own journey. He describes the film as a “love letter” to 1.4 billion Indians who may speak different languages, follow different traditions, who look different and savour different cuisines, yet coexist in remarkable harmony.

 

In a world fractured by conflict, where even smaller nations struggle to coexist, unity through diversity is the miracle of Indian heart, says Nanwani. “If two individuals can find harmony despite their differences, so can a nation of 1.4 billion. That is the essence of Jai Hind, Jai Sindh: A Love Story.

 

About the producer – Sammy Nanwani promoter of Sammy’s Dreamland Pvt Ltd.: www.sammysdreamland.com.

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