Chandigarh, March 31:
An unveiling & exhibition of jewellery collections by S S Jewellers – a trusted name in jewellery from Ambala & of awe inspiring designer wear pieces from the stable of fashion label ‘Sanchaya’ was held at Hotel J W Marriott. Well known Model & actress Saanvi Dhiman, who was the lead Actress of Punjabi Film, Roopinder Gandhi 2-The Robinhood & has also acted in some Hindi films like Extraordinaari etc was present to unveil the collections & exhibition along with 7 brand Ambassadors of S S Jewellers. “We chose 7 women achievers who are socially active & are top end fashion enthusiasts from tricity to raise the curtains of the exhibition, they are also our customers & brand ambassadors. We also had a preview of the campaign ‘AapkaSaath, SabseKhaas’ which is committed to these women who have been associated with our Jewellery since long.” said Anish Aggarwal, Co Founder, SS Jewellers said.
This unique initiative has made SS Jewellers the first jewellery company in the region to involve its customers in a campaign as brand ambassadors. The women who were given the honour were Dr Mona Mehta,Dr Mamta Goel, Mrs Ria Singla ,Mrs Nikita Singal, Mrs Vineeta Garg , Mrs Rita Bansal & Mrs Ashna Gupta.
The jewellery showcased at the exhibition was high end & luxurious. Inspired by the Royal Rajasthani & Jodhpuri Theme, the exhibition presented latest range of elite designs which included Polki & Kundan Jewllery designed with Meenakari and Chitrakari. The unconventional designs of the jewellery put up at the exhibition had an aristocratic feel about them. “What really differentiated the jewellery from regular designs were the vibrant colours like pink, orange, firozi. The range included necklace sets, danglers, rings , complete sets etc.” said Sachin Aggarwal, another Co Founder of S S Jewellers.
The clothing side of the exhibition was no less attractive. The designer wears by Swati Aggarwal, Design Head of the label, ‘Sanchaya’, were awe inspiring . ‘Sanchaya’s’ latest range of an exclusive spring-summer collection was presented. The ensembles included a variety of women clothings like suits, designer sarees, lehangas and gowns. Indo-Western dresses as well as high-in-demand, Banarsi, Lucknowi, which included chikan work suits and even Pakistani style suits were available. The embroidery done with minute detailing presented the dedication of work done and was well appreciated. The quality of fabric chosen for various dresses made the pieces worth trying.
“I feel that in any walk of life a beautiful attire is a pre requisite to make a mark & impression. This is what drives me to work and invent new designs for our customers.”, said Swati Aggarwal while talking to media.
Manish Aggarwal, the third Co Founder of S S Jewellers said, “I believe in presenting the best of our services to our customers because they expect the same from us. The long trust we have built with them is what we are thankful for. This exhibition is a way to celebrate that bond.”
Both jewellery and clothing presented a work done with passion, creativity and commitment. The environment brought a classic feel with royal designs presented before by two of the long time and trusted brands in field of fashion.