Chandigarh : Kingfisher – The King of Good Times, presents cricketing fans a once in a lifetime opportunity to live their dream at the Kingfisher Bowl Out Season 6, which took place here at Chandigarh today. Taking the cricket frenzy and excitement forward, Kingfisher gave select 25 lucky fans a chance to bowl to three of their favourite cricketers from the Kings XI Punjab team- Mayank Agarwal, Andrew Tye and Sam Curran.
Fans witnessed their cricketing icons in action, as they brought forward their best bowling skills in an attempt to get them out. 25 winners were selected through contests which took place through an on-ground and online activation. Each contestant was made to bowl three deliveries to their cricketers and stood a chance of winning exciting Kingfisher merchandise and the ultimate Prize – Match tickets. The huge crowd that gathered at the venue went ballistic with each delivery bowled and were seen cheering both the contestants and the Cricketers alike.
Commenting on the occasion, Mr. Gurpreet Singh, Divisional VP Marketing, United Breweries Limited said, “Kingfisher has been the Good Times partner of the teams for a decade since the inception of this particular T20 format of the game. Through multiple activations during the cricketing season, we try to capture the essence of what the brand stands for with our acclaimed campaign – ‘Divided by Teams, United by Kingfisher’. The concept of Kingfisher Bowl Out was created to give our consumers a highly engaging experience which allows them to not only interact with their favourite players but to witness their favourite game in a different manner by actually playing with them”.